Malaysia has firmly established itself as Asia’s most visited country in the first quarter of 2025, attracting over 10.1 million foreign tourists and surpassing long-time regional leaders such as Thailand and Singapore. This impressive 22% year-on-year increase signals a significant shift in the region’s tourism dynamics, highlighting Malaysia’s growing prominence as a top global travel destination.

Visa Relaxation Fuels Tourism Surge

A key factor driving this surge is Malaysia’s progressive visa policies. The government extended visa-free entry for Chinese nationals for five years, with the possibility of further extension until 2036, and granted Indian tourists visa-free access through 2026.

These initiatives have dramatically lowered travel barriers for two of the world’s largest outbound travel markets, resulting in a substantial influx of visitors. Additionally, Malaysia has implemented streamlined e-visa and eNTRI (Electronic Travel Registration & Information) systems, enabling faster and more convenient entry for tourists from over 60 countries.

Singapore Leads as Top Source Market

Singapore remains Malaysia’s largest source of visitors, with nearly 5 million arrivals in Q1 2025, reflecting strong bilateral ties and seamless cross-border travel facilitated by improved transport links such as the Rapid Transit System (RTS) connecting Johor Bahru and Singapore.

China follows closely as the second-largest market, contributing 1.12 million visitors, while Indonesia ranks third with 1.08 million tourists. Other notable source countries include Thailand, Brunei, India, and Australia, indicating Malaysia’s broad regional and international appeal.

Regional Competition and Changing Travel Patterns

Malaysia’s rise comes amid evolving regional tourism trends. Thailand, historically Southeast Asia’s tourism leader, recorded 9.55 million visitors in Q1 2025, placing it second behind Malaysia. Vietnam and Singapore followed with 6 million and 4.3 million arrivals, respectively.

Malaysia’s reputation for safety, family-friendly environments, and cultural diversity has attracted travelers seeking alternatives to traditional hotspots. Meanwhile, Thailand has faced challenges including political unrest and security concerns that have impacted tourist confidence.

Strategic Infrastructure and Connectivity Investments

Malaysia’s tourism revival is supported by significant investments in infrastructure and connectivity. Since mid-2024, the Ministry of Tourism, Arts, and Culture has facilitated over 3,100 weekly international flights with a combined seating capacity exceeding 620,000, enhancing accessibility from key markets in Asia, Europe, and North America.

Major airports such as Kuala Lumpur International Airport (KLIA) and Penang International Airport have undergone upgrades to improve passenger experience. The government has also expanded tourism corridors and improved road and rail networks to popular destinations like Langkawi, Penang, and the Cameron Highlands.

Economic Impact and Industry Growth

The tourism sector’s resurgence is delivering substantial economic benefits. Malaysia welcomed 6.7 million international visitors in the first two months of 2025 alone, a 31.3% increase compared to the previous year and 14.5% above pre-pandemic levels. Total tourist receipts reached RM106.78 billion in 2024, representing a 43.7% increase over 2023 and surpassing pre-pandemic figures by 20%.

This growth has spurred job creation across hospitality, retail, transportation, and cultural sectors, contributing significantly to Malaysia’s GDP and supporting small and medium enterprises (SMEs) in rural and urban areas alike.

Diverse Attractions and Global Recognition

Malaysia’s diverse attractions continue to captivate travelers worldwide. Visitors are drawn to iconic landmarks such as the Petronas Twin Towers and Batu Caves, alongside natural wonders including the pristine beaches of Langkawi and Tioman Island, and the biodiverse rainforests of Sarawak and Sabah, home to unique wildlife like orangutans and proboscis monkeys.

The country’s vibrant cultural festivals, world-class cuisine, and warm hospitality further enhance its appeal. In 2024, Malaysia was named Asia’s “most loved country” by Insider Monkey, a testament to its growing international reputation.

Sustainability and Future Prospects

Malaysia is also committed to sustainable tourism development. Initiatives promoting eco-tourism, community-based tourism, and conservation efforts are gaining momentum, aligning with global trends and traveler preferences. The government’s 2024-2026 tourism roadmap emphasizes responsible tourism practices, digital innovation, and diversification of tourism products to include wellness, adventure, and cultural tourism.

Looking ahead, Malaysia is poised to surpass 26.2 million tourist arrivals by the end of 2025, fully recovering from the pandemic’s impact and setting new records. The upcoming Visit Malaysia Year 2026 campaign is expected to further boost international arrivals, supported by continued marketing efforts, enhanced infrastructure, and strategic partnerships with global travel stakeholders.

With its blend of strategic policy, enhanced connectivity, rich cultural heritage, and commitment to sustainable tourism, Malaysia is not only leading Asia’s tourism recovery but also redefining the region’s travel landscape as a premier destination for travelers worldwide.

Turkish Airlines is close to securing a significant investment in the financially troubled Spanish carrier Air Europa, positioning itself as the leading bidder amid recent withdrawals by other major aviation groups. According to reports by Spanish newspaper El Español and aviation news sources, Turkish Airlines is advancing rapidly in negotiations with Air Europa’s parent company, Globalia, with a deal possibly imminent. The stake discussed is believed to be around 25%, which would infuse approximately EUR 240 million (USD 275 million) of fresh capital into Air Europa.

Air Europa, owned 80% by Globalia and 20% by International Airlines Group (IAG), has attracted interest from various European giants, including Lufthansa and Air France-KLM. However, Air France-KLM has formally withdrawn from the bidding process, citing an inability to reach agreement with Globalia, although it continues its operational partnership with Air Europa as a fellow SkyTeam member.

Lufthansa CEO Carsten Spohr confirmed ongoing but challenging talks, describing the acquisition as “very difficult to get... to succeed.” Lufthansa has also ended its bid recently, leaving Turkish Airlines as the sole known contender.

The Turkish investment bid is strategic, enabling access to Madrid’s hub—Air Europa’s base—which offers valuable routes across Europe, Latin America, and transatlantic connections. This move aligns with Turkish Airlines’ ambition to bolster its European footprint and extend reach to Latin American destinations such as Miami, Buenos Aires, and São Paulo.

Analysts view the investment as a high-risk, high-reward opportunity given Air Europa’s precarious financials, including a looming repayment of EUR 475 million (USD 550 million) in pandemic-era government loans, alongside regulatory and operational uncertainties.

In parallel to seeking outside investment, Air Europa is negotiating a new loan worth about EUR 140 million (USD 160 million) with major Spanish banks to support its capital needs and manage its debt burden. The fresh capital from the potential Turkish Airlines stake combined with credit lines is seen as critical for stabilizing the airline’s finances.

While Turkish Airlines and Globalia have declined to comment publicly, these developments signal a potential significant shift in European aviation cross-border consolidation. If successful, Turkish Airlines would become a strategic partner in reorganizing Air Europa’s future, leveraging Madrid’s key geographic position to enhance connectivity across multiple continents.

Air Arabia, the leading low-cost carrier in the Middle East and North Africa, is set to strengthen its connectivity between the UAE and Thailand with the launch of a third daily flight to Bangkok. Starting October 26, 2025, travelers will enjoy more flexible and convenient options as the airline adds an additional daily service between Sharjah International Airport and Suvarnabhumi International Airport in Bangkok.

This expansion to three daily flights highlights Air Arabia’s commitment to meeting growing passenger demand and enhancing travel experiences on this popular route. Adel Al Ali, Group CEO of Air Arabia, emphasized that the move not only caters to customers’ travel needs but also supports the growth of trade and tourism ties between the UAE and Thailand.

The new schedule offers a mix of morning, afternoon, and late-night departures to provide travelers with greater choice and convenience. On the ground, Air Arabia’s modern fleet of 83 Airbus A320 and A321 neo-LR aircraft ensures efficient and comfortable flights. Passengers benefit from spacious seating, in-flight entertainment via the complimentary 'SkyTime' streaming service, and the ‘SkyCafe’ menu of onboard meals. Additionally, the airline’s ‘Air Rewards’ loyalty program offers some of the most generous benefits in the region.

Bangkok, a vibrant destination renowned for its rich culture and bustling urban life, remains a favorite among UAE residents for both leisure and business. The added flight capacity is expected to boost tourism and economic engagement between the two regions further.

Customers can now book the newly expanded flights through Air Arabia’s website, call center, or travel agencies, making it easier than ever to explore this dynamic gateway to Southeast Asia.

Flight schedule effective October 26, 2025 (all times local):

• G9 816: Sharjah 07:40 → Bangkok 16:55 (daily)
• G9 817: Bangkok 17:55 → Sharjah 21:55 (daily)
• G9 821: Sharjah 21:55 → Bangkok 07:10 (daily)
• G9 822: Bangkok 08:00 → Sharjah 12:00 (daily)
• G9 823: Sharjah 01:15 → Bangkok 10:30 (daily)
• G9 824: Bangkok 11:30 → Sharjah 15:30 (daily) 

This strategic increase in flight frequency solidifies Air Arabia's role as a key player in enhancing UAE-Thailand connectivity, offering affordable, reliable, and customer-focused air travel in the region.

Etihad Airways has taken a dramatic leap in redefining short and medium-haul air travel, launching the first commercial flight of its all-new Airbus A321LR. Departing from Zayed International Airport to Phuket, this debut flight marks a milestone: widebody luxury is now available on a single-aisle aircraft, and the inaugural journey sold out across First, Business, and Economy classes.

The new A321LR brings Etihad’s famed premium experience previously reserved for its largest aircraft to a next-generation single-aisle jet. This sets a new benchmark for travelers seeking exclusivity typically found only on long-haul routes.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, described the A321LR as “our ambition to deliver extraordinary experiences on every route we serve. It allows us to bring the sophistication of our widebody cabins, including our renowned First experience, to more destinations, and to more travellers, than ever before.”

The cabin features include:

First Suites: Two fully enclosed, private suites with sliding doors, 20-inch 4K screens, flat beds, wireless charging, Bluetooth pairing, and space for companion dining that reflect the airline’s award-winning service and attention to detail.

Business Class: Fourteen lie-flat seats in a 1-1 herringbone configuration, each equipped with a 17.3-inch 4K display, wireless charging, direct aisle access, and window views.

Economy Class: 144 ergonomically designed seats with 13.3-inch 4K touchscreen displays, USB charging, and Bluetooth headphone connectivity, ensuring premium entertainment access for all passengers.
All cabins benefit from high-speed Wi-Fi supporting video conferencing, streaming, and gaming, along with enlarged overhead bins to enhance convenience throughout the journey.

 The A321LR’s introduction marks the first of 30 such aircraft Etihad is set to add to its fleet, each configured to raise standards for regional air travel.

With this launch, Etihad continues to combine design innovation with service excellence, elevating comfort and style across every flight, no matter the distance.

Flying in and out of Cape Town just got even more convenient this summer as international airlines ramp up their schedules to the Mother City. Qatar Airways, recently voted the World’s Best Airline for a record ninth time in 2025 by Skytrax, is adding two extra weekly flights from Doha, upping their total to 12 weekly services. This near double-daily frequency promises greater flexibility and potentially more competitive fares for travellers.

A highlight for tech-savvy flyers: Boeing 777 flights are fitted with Starlink, offering free in-flight internet access to stream Netflix and more while deciding between chicken or beef meals.

But Qatar is not alone in expanding; Norse Atlantic Airways, which launched its inaugural Cape Town flights last year, is back with increased service. Starting October 28, 2025, Norse will resume its seasonal route to London Gatwick with three weekly flights, scaling up to four weekly from December 2025 through April 2026. This route, serviced by Boeing 787 Dreamliners, offers budget-conscious travellers direct access to and from the UK with increased frequency and ease.

Meanwhile, French connection lovers have cause to celebrate as Air France returns with seasonal flights between Paris and Cape Town. From mid-December 2025 to mid-January 2026, it will operate daily services connecting these two iconic cities.

For those dreaming of tropical paradise, South African Airways is launching non-stop flights from Cape Town to Mauritius starting December 9, 2025. This new route offers a direct escape to sandy beaches and turquoise waters without the need to transit through Johannesburg.

With these enhanced offerings from major global airlines, Cape Town is poised to become an even more accessible and attractive destination for international travellers during the summer season and beyond.

For the first time, Air New Zealand’s iconic koru logo will land in Nova Scotia, as the airline’s latest Airbus A321neo forgoes its usual route through the Middle East, opting for a transatlantic trek fueled by shifting global tensions and logistical opportunity.

When Air New Zealand acquires new aircraft from Airbus’s German factories, delivery flights have traditionally threaded through aviation hubs in the Middle East and Asia common pitstops include Oman, Malaysia, and Australia. But ongoing hostilities and rising risk near Iran and Israel have forced the carrier to chart an entirely different path.

This week, the carrier’s shiny new A321neo (registration ZK-NNI) will swap its routine desert stopovers for the unfamiliar runways of Halifax, Canada, marking a historic first for the airline.

The geopolitical tremors shaking the Strait of Hormuz led Air NZ to reroute. While the skies above Dubai and Doha still thrum with flight traffic, the airline’s chief safety and risk officer, Nathan McGraw, says the ongoing unpredictability in the region isn’t worth the gamble.

“We continuously conduct risk and safety assessments for our flights and with the ongoing uncertainty in the Middle East, and some airspace restrictions, we made the decision to fly the aircraft home via Canada and the United States,” says McGraw.

Choosing North America wasn’t just about safety. Air NZ has daily operations in North America, giving the carrier a reliable support network for its newest jet.

Some delivery flights in recent years have stopped in Gander, Newfoundland—the small Canadian airport immortalized in the musical Come From Away. This time, Halifax gets the nod. McGraw points to Swissport, a trusted ground handler already stationed in Halifax, and the carrier’s existing presence in Vancouver, as logistical reasons for the switch.

Navigating the North Atlantic’s buzzing flight paths, Air NZ relies on advanced planning software to map the most efficient route. “It’s like a highway in the sky, with several lanes of traffic,” McGraw explains. “Our tool, FlightKeys, picks the best track factoring in winds, fuel, and traffic, helping us cross over safely to Halifax.”
The new route stretches 21,078 km—about 1,000 km longer than the familiar Muscat-to-Auckland journey. That solitary stretch means burning an additional 2.7 tonnes of fuel. “We’ll be carrying a full tank for each leg—except the shortest, between Samoa and Auckland,” states McGraw.

Getting the plane home takes nearly a week due to mandatory rest periods. The trip starts with four pilots from Hamburg to Halifax, then three pilots cover the remaining legs, stopping in Vancouver, Honolulu, Apia, and finally landing in Auckland. Alongside the crew, only engineers and a programme manager hitch a ride, as the jet’s empty cabin speeds climbs and eases logistics.

As the A321neo arcs over unfamiliar North American skies and touches down in the maritime chill of Nova Scotia, Air New Zealand reaffirms its deep commitment to safety—even if it means rewriting the flight plan. With its homeland in sight at the end of a longer journey, this latest delivery flight is a high-tech testament to adapting in an unpredictable world.