With an incredible 560 kilometers of breathtaking coastline, warm Gulf waters, and year-round sunshine, Qatar has established itself as a premier destination for beach lovers and adventure seekers alike. The country’s diverse beaches cater to all preferences, whether you’re looking for vibrant social scenes, serene natural escapes, or family-friendly spots.

From luxurious beach clubs to hidden gems untouched by crowds, each location offers a unique experience that showcases the natural beauty and cultural richness of Qatar. Get ready to unwind, explore, and discover the perfect beach getaway!

Doha Sands Beach Club

Your Oasis of Fun!
Dive into a vibrant atmosphere at Doha Sands Beach Club, where lively music and sun-soaked relaxation await. Enjoy exclusive access with every West Bay hotel booking through Discover Qatar. Indulge in delicious snacks from various kiosks, lounge on comfy sunbeds, and dance to the beats of talented DJs. The club also hosts themed events and beach parties, making it perfect for both families and nightlife enthusiasts.

• Activities: Water sports, beach games, and live DJ sessions enhance the beach experience.
• Family-Friendly: Designated kids' areas with activities ensure fun for all ages.
• Dining: A variety of food options from local cuisine to international favorites.

Opening Hours: 10 AM – 5 PM
Amenities: Snack kiosks, sunbeds, showers, and restrooms.

Al Maha Island

Entertainment Meets Luxury!
Al Maha Island is a sprawling 230,000 square meters of fun, featuring attractions like Lusail Winter Wonderland and the upscale Nammos Beach Club. Experience world-class dining with options from Zuma to casual eateries like Pura Vida, ensuring a delightful blend of leisure and excitement. The island also offers water sports, beach cabanas, and live entertainment events throughout the year.

• Attractions: Lusail Winter Wonderland for family-friendly entertainment and seasonal festivities.
• Dining Options: From fine dining to casual eateries, there's something for every palate.
• Water Activities: Jet skiing, parasailing, and snorkeling are among the available options.

Highlights:

• Dining Options: Fine dining and casual eateries
• Activities: Water sports, winter wonderland attractions, and beach clubs.

Fuwairit Beach

Nature’s Gem!
Fuwairit Beach boasts powdery white sands and crystal-clear waters, ideal for kitesurfing and beach volleyball. This beautiful beach is also a nesting site for Hawksbill sea turtles from April to July, providing a unique touch of nature’s wonder. The beach is surrounded by scenic dunes, making it a perfect spot for photography and nature walks.

• Activities: Kitesurfing lessons available for beginners.
• Wildlife: Observe nesting turtles and various bird species in their natural habitat.
• Scenic Views: Ideal for sunset watching and photography.

Distance from Doha: 1.5 to 2 hours by car
Activities: Kitesurfing, beach volleyball, turtle watching.

Khor Al Adaid Beach

A Unique Retreat!
Known as the Inland Sea, Khor Al Adaid Beach offers a tranquil escape with stunning dune landscapes. Experience the magic of shifting sands and breathtaking sunsets in this serene environment. It’s a popular spot for camping, picnicking, and off-road driving, offering a chance to explore the nearby desert.

• Activities: Dune bashing and guided desert tours available.
• Camping: Designated areas for overnight camping under the stars.
• Photography: Stunning landscapes make it a favorite for photographers.

Distance from Doha: 80 km, best accessed by 4x4
Activities: Dune bashing, camping, stargazing.

Al Shamal Beach

Family-Friendly Fun!
Stretching along the Shamal Corniche, Al Shamal Beach features shallow waters perfect for children. With ample amenities like shade structures, fixed benches, and washrooms, it’s the ideal spot for a relaxing family day. The beach is also a great place for picnics, beach games, and exploring nearby historical sites.

• Amenities: Family-friendly facilities include picnic tables and playgrounds.
• Historical Sites: Nearby archaeological sites add educational value to your visit.
• Water Safety: Lifeguards on duty during peak hours ensure family safety.

Distance from Doha: 97 km, about 1.5 hours by car
Amenities: Family-friendly facilities, picnic areas, and playgrounds.

Al Thakhira Beach

Serene Sanctuary!
Located 35-40 km from Doha, Al Thakhira Beach is a perfect spot for swimming and sunbathing, surrounded by Qatar’s largest mangrove reserves. Enjoy picnics and barbecues in this peaceful setting, where you can also engage in birdwatching and explore the unique mangrove ecosystem.

• Eco-Tours: Guided tours available for birdwatching and mangrove exploration.
• Picnic Areas: Designated spots for family gatherings and barbecues.
• Water Activities: Kayaking through the mangroves offers a unique perspective of nature.

Distance from Doha: About an hour’s drive
Activities: Swimming, picnicking, birdwatching.

Al Ghariya Beach

Island Paradise!
Al Ghariya Beach, situated northeast of Qatar, offers pristine sands and lush greenery. Ideal for outdoor activities and weekend camping, this beach is a favorite among locals and tourists alike. The shallow waters are safe for children, making it a great family destination.

• Camping Facilities: Designated camping areas with amenities for overnight stays.
• Outdoor Sports: Volleyball and beach soccer are popular activities.
• Exploration: Nearby islands offer opportunities for snorkeling and exploring marine life.

Distance from Doha: 80 km, accessible by 4x4
Activities: Camping, water sports, beach games.

Al Wakrah Beach

Family-Friendly Escape!
Al Wakrah Beach is perfect for families seeking a relaxing day by the sea. With excellent facilities, including gazebos, children’s playgrounds, and sports courts, it’s a great spot for fun and relaxation. The beach also features a scenic promenade lined with cafés and restaurants offering a variety of cuisines.

• Dining Options: A variety of eateries along the promenade serve diverse cuisines.
• Sports Facilities: Volleyball courts and soccer fields are available for active families.
• Scenic Walks: The promenade is perfect for leisurely strolls and sunset views.

Distance from Doha: 30 km via Ras Abu Abboud Expressway
Amenities: Gazebos, playgrounds, and dining options.

Al Aaliya Island

Snorkeling Paradise!
A hidden gem for snorkeling enthusiasts, Al Aaliya Island is surrounded by vibrant coral reefs teeming with marine life. Enjoy a peaceful day in nature, perfect for family outings and adventure seekers. The island's untouched beauty and clear waters make it ideal for a day of exploration.

• Snorkeling Gear: Rentals available on-site for ease of access.
• Fishing Opportunities: Ideal spots for fishing enthusiasts to explore.
• Eco-Friendly Practices: Conservation efforts in place to protect marine life.

Travel Method: 30-minute boat ride from central Doha
Activities: Snorkeling, fishing, and nature walks.

Zekreet Beach

Picturesque Solitude!
Zekreet Beach features stunning limestone formations and a tranquil atmosphere, ideal for camping under the stars. Explore unique geological features while enjoying the serene landscape. The beach is also known for its breathtaking sunsets and is a great spot for photography and nature lovers.

• Geological Features: Explore unique limestone structures and rock formations.
• Camping: Designated camping spots for a night under the stars.
• Wildlife Watching: Spot diverse wildlife, including migratory birds and local fauna.

Distance from Doha: 90 km, accessible by standard or 4x4 vehicles
Activities: Camping, photography, exploring rock formations.

Mafjar Beach

Cultural and Natural Beauty!
Mafjar Beach combines clean sandy shores with the remnants of an abandoned village, offering a unique experience. Perfect for families, this beach provides excellent facilities for a day of fun. Visitors can explore the historical ruins while enjoying activities like snorkeling and picnicking.

• Historical Exploration: Wander around the remnants of the old village for a glimpse into the past.
• Snorkeling: Clear waters provide great visibility for underwater exploration.
• Picnic Areas: Well-equipped spots for family gatherings and meals by the sea.

Distance from Doha: Drive north on Shamal Road, approximately 2.5 km from the last roundabout
Activities: Snorkeling, exploring ruins, picnicking.

Dukhan Beach

Idyllic Getaway!
On the west coast, Dukhan Beach offers a serene escape with dramatic landscapes. Known for its camping spots and water sports, it’s an excellent weekend destination for families and friends. The beach features soft golden sands and is perfect for swimming, snorkeling, and relaxing by the shore.

• Camping Spots: Designated areas for overnight camping with facilities.
• Water Sports: Opportunities for snorkeling, swimming, and fishing.
• Scenic Views: Dramatic cliffs and sunsets make it a photographers' delight.

Distance from Doha: 90 km, roughly a 45-minute drive
Activities: Camping, watersports, swimming.

Each of these stunning beaches offers a unique experience, ensuring that your time in Qatar is filled with relaxation, adventure, and unforgettable memories. Whether you're seeking family-friendly fun, thrilling water sports, or tranquil solitude, Qatar's beaches have something for everyone. Plan your visit today and create lasting memories by the sea!

Dubai is gearing up to host the 19th edition of the Dubai Airshow from November 17 to 21, 2025, at Dubai World Central, with registration now officially open. This landmark event promises to be the most ambitious and future-focused yet, aiming to transform the aviation sector through enhanced engagement, connectivity, and innovation.

The Dubai Airshow has long been recognized as one of the world’s largest and most influential aerospace and defence gatherings. This year, it will bring together over 1,500 exhibitors and more than 148,000 professionals and innovators from 98 countries, offering a vital platform to accelerate cutting-edge technologies and foster cross-sector collaboration.

The event reflects the UAE’s bold vision and commitment to maintaining its rapid aviation sector growth, which currently contributes an impressive US$92 billion to the nation's GDP equivalent to 18.2 percent and is projected to expand further with the Middle East’s commercial aircraft fleet expected to grow at 5.1 percent annually over the next decade.

Major General Dr. Mubarak Saeed bin Ghafan Al Jabri, Executive Director of the Military Committee organizing the Airshow, emphasized the event’s role in showcasing the UAE’s leadership in aviation and defence. He highlighted the Ministry of Defence’s dedication to innovation and talent development, ensuring the UAE remains at the forefront of global military and aerospace progress.

 Notably, this edition will debut a unique runway networking event at SkyDive Dubai, featuring elite global aviation figures in an exclusive setting with drone shows, skydiving performances, renowned DJs, and premium hospitality.

Adding to the Airshow’s allure, 2025 will introduce its first-ever night-time programming on the second day, extending activities until 9 PM. Attendees can explore static aircraft displays, enjoy evening receptions, and witness spectacular drone shows under the stars, enhancing the overall experience.

Sustainability remains a key focus amid the industry’s push toward environmentally friendly solutions. The event will also spotlight innovation hubs such as VISTA, the premier start-up platform for aviation and space technologies, alongside the NextGen Leaders programme and the newly launched Academy, designed to equip emerging talent with essential skills and mentorship.

The Airshow will host the Aerospace Executive Club, facilitating high-level discussions among senior executives on industry trends and strategic partnerships. Moreover, a comprehensive delegation programme co-hosted by the UAE Ministry of Defence, Dubai Civil Aviation Authority, and the Government of Dubai will feature an AI-powered matchmaking system via the official event app, streamlining networking and business opportunities across civil, military, and commercial domains.

Timothy Hawes, Managing Director of Informa Markets, the event organizer, described Dubai Airshow 2025 as the most comprehensive and future-forward edition to date. He underscored its pivotal role in shaping the aviation and defence sectors by fostering innovation, education, and regional growth strategies. The show is also expanding youth engagement initiatives to inspire the next generation of aviation leaders through education and real-world opportunities.

For the public, Skyview the UAE’s only platform of its kind will open its doors, expecting to welcome over 15,000 visitors across five days. This unique access offers live flying displays, interactive experiences, and family-friendly entertainment, making the Airshow an inclusive celebration of aerospace excellence.

As Dubai Airshow 2025 opens registration, it invites global aerospace stakeholders, innovators, and enthusiasts to join a transformative event that not only showcases pioneering technologies but also strengthens the UAE’s position as a global aviation and defence hub.

As summer settles in Qatar, the weekend lineup offers an exciting mix of cultural celebrations, thrilling activities, and family-friendly entertainment that reflect the nation’s vibrant lifestyle. Whether you’re a local or a visitor, this weekend is packed with opportunities to explore Qatar’s rich traditions, dynamic art scene, and natural wonders.

With many events scheduled during cooler evening hours, it’s the perfect time to get out and enjoy what the country has to offer. Here’s a detailed overview of the main events happening from June 25 to 28, 2025, to help you plan a memorable weekend.

Bangladeshi Mango Festival

Souq Waqif’s Eastern Square will host the first Bangladesh Mango Festival from June 25 to July 1, 2025, daily between 4:00 PM and 9:00 PM. Organized by Souq Waqif management and the Embassy of Bangladesh in Qatar, this free event invites visitors to enjoy a variety of mangoes directly imported from Bangladesh, known for their exceptional sweetness and aroma. Guests can sample fresh mangoes, purchase different varieties, and explore mango-based products like juices, jams, and desserts.

The festival also features cultural performances, traditional music, and art that showcase Bangladeshi heritage, creating a lively atmosphere for families and food lovers. Set within the historic Souq Waqif, the event blends Qatari charm with Bangladeshi culture, strengthening ties between the two countries.

The festival is easily accessible by public transport and offers free entry, making it an ideal spot for an evening of tasting, shopping, and cultural enjoyment in Doha.

Summer Bazaar 

The Summer Bazaar continues at Hall 5 of the Doha Exhibition and Convention Centre from June 25 to July 9. Open daily from 10am to 10pm (with Fridays starting at 3pm), this bustling marketplace features a diverse collection of vendors selling everything from artisanal crafts and fashion to toys and gourmet foods.

Designed to cater to all ages, the bazaar includes dedicated play areas for children and a variety of food stalls offering international flavors. It’s an ideal destination for shoppers and families looking to enjoy a lively and colorful market experience.

Scoop by the Sea 

Running until August 13, “Scoop By The Sea” invites families and visitors to enjoy a range of activities at West Bay North Beach. Operating weekdays from 10am to 6pm and weekends from 8am to 6pm, this event features live performances, water sports, creative play zones, inflatable parks, and wellness sessions. It’s a perfect spot for those seeking a fun-filled day by the sea, combining relaxation with adventure in a scenic beachfront setting.

Lusail Karting

For those craving speed and excitement, the Lusail International Circuit’s Public Karting program is open Wednesdays through Saturdays from 6pm to 11pm, starting June 11. The 900-meter track accommodates up to 15 karts simultaneously, with each session lasting 12 minutes. Both solo racers and groups can book sessions, making it a great option for friends, families, or motorsport enthusiasts. The circuit offers a professional and safe environment, and booking in advance is recommended to guarantee your spot.

Whale Shark Watching

Nature enthusiasts have a unique opportunity to witness the majestic whale sharks during their season, which runs until September 19. Tours depart every Thursday, Friday, and Saturday from 6am to 2pm at Al Ruwais Port in northern Qatar. Guests board high-speed catamarans to observe these gentle giants feeding near the water’s surface. This rare encounter offers a fascinating glimpse into marine life, with expert guides providing insights to ensure a safe and educational experience suitable for all ages.

Al Jabala Theatre Show

On June 26 and 27, the Al Jabala Theatre Show will be performed at U Venue. This Arabic-language production combines elements of comedy and horror within a compelling narrative, delivering both entertainment and thoughtful storytelling. The show has generated significant interest among theatre fans, and tickets should be secured in advance to avoid disappointment.

Year End Art Show

Art lovers can explore the “Art and Design Now: Year End Show” at M7 Gallery, running until July 5. Open Saturday through Thursday from 11am to 9pm and Fridays from 3:30pm to 9pm, the exhibition features innovative works by graduating students from VCUarts Qatar. Each piece reflects fresh perspectives and creative experimentation, offering visitors a glimpse into the future of Qatar’s art and design scene. Admission is free.

Food and Feasting Exhibition

This major exhibition at the Museum of Islamic Art, open until November 8, explores the rich culinary traditions of the Islamic world from historical times to today. Presented in collaboration with the Los Angeles County Museum of Art (LACMA), the exhibit features artifacts, stories, and multimedia displays that highlight the cultural, religious, and social significance of food and feasting. Visitors are encouraged to register in advance to experience this immersive journey into Islamic heritage through the lens of cuisine.

Latinoamericano Exhibition

Until July 19, the National Museum of Qatar presents “LatinoAmericano,” the region’s first large-scale exhibition of Latin American art. Featuring over 170 works spanning from 1900 to the present, the exhibition is organized into six thematic sections and draws from the Museum of Latin American Art Buenos Aires (Malba). It offers a rare opportunity to explore Latin America’s rich artistic history and contemporary creativity. Entry is free but requires advance ticket reservation.

Wafa Al-Hamad Retrospective

Mathaf: Arab Museum of Modern Art is hosting a retrospective exhibition honoring Wafa al-Hamad, a trailblazing Qatari artist, educator, and designer. Open until August 9, this exhibition celebrates her 40-year career and her significant contributions to Qatar’s cultural landscape. Visitors can explore a wide range of her works and gain insight into her artistic vision. Admission is free with prior registration.

This weekend in Qatar offers a vibrant mix of experiences—from savoring exotic mangoes and racing on a professional karting track to exploring world-class art and encountering magnificent marine life. Whether you’re seeking cultural enrichment, outdoor adventure, or family fun, the country’s diverse events promise something memorable for everyone.

Emirates, the world's largest international airline, has made a remarkable return to the Paris Airshow after more than 15 years, showcasing its latest aircraft, the Airbus A350, at the prestigious event held at Le Bourget, France. The airline is participating in the 55th edition of the International Paris Airshow, which runs until June 19, highlighting its commitment to innovation and advancements in air travel.

Visitors to the airshow can explore Emirates’ upgraded offerings, featuring enhanced Business Class and Premium Economy cabins, as well as a sleek and spacious Economy Class. The A350 represents a significant leap in design and technology, incorporating the airline’s next-generation cabin features that promise an elevated travel experience.

Sir Tim Clark, President of Emirates Airline, expressed enthusiasm about the airline's presence at the airshow, stating, “We’re pleased to be at the Paris Airshow, showcasing the very best of air travel on one of the most important platforms in the aerospace exhibition calendar. Our return to France’s premier aerospace event underscores Emirates’ dedication to supporting the country's aviation sector, not only through our operational activities but also via sustained investments across the aerospace supply chain.”

Emirates operates 21 weekly flights to Paris, including three daily A380 flights, as well as daily A380 services to Nice and a daily A350 flight to Lyon. Notably, Emirates is the first and only international airline to operate an A380 to Nice Côte d'Azur Airport.

For over three decades, Emirates has played a pivotal role in bolstering France's aviation industry and enhancing trade and tourism. The airline's substantial investments in France have led to significant job creation within Airbus, Safran, Thales, and other sectors of the aerospace supply chain. Since its establishment in 1985, Emirates has invested over €114 billion (approximately $130 billion) to acquire 254 Airbus aircraft, including the A300, A310, A330, A340-300, A340-500, A380, and the newly introduced A350.

As a key customer for French aerospace manufacturers, Emirates sources various components from France, including Michelin tyres, Safran aircraft parts, and Thales avionics systems. In 2023, the airline announced contracts with Safran valued at over €1 billion, which includes a significant deal for the latest generation of seats for its Airbus A350 fleet, Boeing 777X-9, and existing Boeing 777-300ER aircraft. Additionally, Emirates has invested over €322 million in Thales’ AVANT Up system for its A350s.

Emirates SkyCargo provides essential cargo capacity for customers in France, operating weekly flights between Dubai World Central (DWC), Paris Charles de Gaulle (CDG), and Lyon Saint-Exupéry airports. The UAE stands as France’s largest export partner in the Middle East, contributing over €189 million ($215 million) annually to the French economy through various operational expenditures. This includes costs for fuel, over-flight charges, in-flight catering, aircraft landing fees, crew layovers, and advertising.

Furthermore, France serves as Emirates’ top global source for wines, with Bordeaux supplying 58% of the red wine served in the airline's First and Business Class cabins. The airline also contributes to local economies by sourcing gourmet food products and luxury goods from French suppliers, enhancing the overall travel experience for passengers.

At the Paris Airshow, the Emirates A350 on display features three cabin classes: 32 lie-flat seats in Business Class, 21 Premium Economy seats, and 259 generously spaced Economy Class seats. Attendees can witness the airline's enhanced 'fly better' experience, which includes spacious interiors with high ceilings and wider aisles, a next-generation Business Class layout with a 1-2-1 seat configuration, advanced in-flight entertainment systems, improved cabin lighting, faster Wi-Fi, and enhanced seat ergonomics.

The A350 is equipped with the latest noise-reducing technologies and fuel-efficient engines, making it one of the most environmentally friendly aircraft in Emirates' fleet. Its design incorporates lighter materials and aerodynamic improvements that contribute to lower carbon emissions, aligning with the airline's commitment to sustainability.

By the end of this year, the Emirates A350 is set to serve 17 destinations, with the airline having welcomed seven A350 aircraft and an additional 58 units expected to join the fleet in the coming years. This expansion reflects Emirates' strategy to enhance its global network and meet the growing demand for air travel, ensuring passengers enjoy unparalleled comfort and service.

Emirates has once again redefined excellence at the Arabian Travel Market (ATM) 2025, marking its most successful presence to date with record visitor numbers and nearly 40 strategic partnerships forged across the global travel ecosystem. Held at the Dubai World Trade Centre from April 28 to May 1, the event brought together over 55,000 industry professionals from 161 countries and featured more than 2,800 exhibitors, making it the largest edition in ATM’s 32-year history.

Record-Breaking Engagement and Showcase of Innovation

Emirates’ stand was the centerpiece of ATM 2025, welcoming a staggering 27,000 visitors over the four-day event. Attendees experienced firsthand the airline’s latest innovations, including the new-generation A350 Business Class and Premium Economy seats, the signature Onboard Lounge and Shower Spa, and a dedicated showcase of sustainability and accessible travel initiatives.

The presence of high-profile guests, including UAE royal dignitaries such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, underscored the airline’s leadership in shaping the future of global travel.

Forging the Future Through Strategic Partnerships

Emirates announced nearly 40 strategic partnerships, spanning tourism boards, ministries from 21 countries, technology partners, cruise lines, airlines, and rail operators. Among the most notable collaborations were the extension of the long-term partnership with MSC Cruises and a new agreement with Hapag-Lloyd, both aimed at reinforcing Dubai’s status as a premier cruise hub and enriching the air-sea travel experience for passengers.

Emirates also reinforced its executive partnership with the Cruise Lines International Association (CLIA), further solidifying its leadership in the luxury cruise segment.

In the aviation sector, Emirates expanded its global reach through new interline and codeshare agreements. The airline explored the framework for an interline agreement with Kuwait Airways and began discussions on reciprocal codesharing with Philippine Airlines.

Emirates also officially activated its codeshare partnership with Condor, granting Condor passengers access to 13 Emirates destinations via Dubai, including popular leisure spots such as Bali, Bangkok, Phuket, and Cape Town. Additionally, a new codeshare agreement with Air Seychelles was established, further broadening Emirates’ network and offering seamless connectivity for travelers across continents.

Elevating the Passenger Experience

Emirates unveiled a fleet of retrofitted aircraft featuring refreshed interiors, with upgraded A380s now serving key routes to Bangkok, Hong Kong, Nice, and Perth, and renovated Boeing 777s deployed on routes to Madrid, Kuala Lumpur, Phuket, Frankfurt, and Dublin. These enhancements are part of Emirates’ ongoing mission to deliver a refined, luxurious travel experience and to position itself at the forefront of the industry’s evolution.

Empowering the Travel Ecosystem

Recognizing the diverse needs of the global travel market, Emirates launched a series of initiatives aimed at empowering different travel segments. The airline hosted its first-ever travel industry workshop series, partnering with seven tourism boards and attracting over 350 trade partners from 15 countries.

These workshops, alongside more than 600 industry meetings and networking sessions, provided a platform for knowledge exchange and fostered deeper collaboration within the travel sector. Emirates also signed a Memorandum of Understanding (MOU) with American Express Middle East, exploring new offerings for small and medium-sized enterprises (SMEs) across the Middle East and North Africa. This partnership is expected to deliver tailored payment solutions and exclusive incentives, further supporting the region’s vibrant SME sector.

A Vision for Tomorrow’s Tourism

The announcements at ATM 2025 reflect Emirates’ ambitious vision for the future of international travel, perfectly aligned with the event’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” By leveraging its extensive network, cutting-edge technology, and strategic partnerships, Emirates is not only elevating the passenger experience but also driving the growth of global tourism.

As the airline celebrates its 40th year of operations, its bold innovations and collaborative approach signal a new chapter in the evolution of international travel.

A Platform for Global Dialogue and Collaboration

Emirates’ presence at ATM 2025 was not limited to product launches and partnership signings. The airline played a pivotal role in fostering dialogue and collaboration among global tourism stakeholders. Emirates welcomed delegations from around the world, including a high-profile visit from Jamaica’s Ministry of Tourism, and renewed longstanding relationships with organizations such as the International Congress and Convention Association (ICCA), IDP Education, and Huawei.

These engagements reflect Emirates’ holistic approach to tourism development, encompassing everything from student travel and business events to digital innovation and destination marketing.

As the global travel industry continues to recover and evolve, Emirates’ leadership at ATM 2025 sets a powerful example for how visionary thinking, strategic partnerships, and customer-centric innovation can drive the future of tourism forward

Qatar Airways will highlight its latest technological advancement—an Arabic-language version of its AI-driven virtual cabin crew Sama—at the Arabian Travel Market (ATM) Dubai 2025, reaffirming its leadership in aviation innovation. The enhanced digital assistant, developed in collaboration with UneeQ, now offers seamless Arabic interactions, enabling travelers to access real-time flight updates, tailor itineraries, and receive culturally informed travel advice.

Engr. Badr Mohammed Al-Meer, Qatar Airways Group CEO, underscored the initiative’s significance: “Our participation at ATM Dubai reflects our dedication to shaping the future of travel through collaboration and cutting-edge technology. Sama’s Arabic capabilities embody our commitment to inclusivity and elevating the passenger experience.”

Attendees at the Dubai World Trade Centre (April 28–May 1, Stand ME 1420) will witness Sama’s emotionally intelligent AI, which analyzes user sentiment to recommend personalized travel options, alongside the airline’s QVerse VR platform, Next Gen QSuite cabins, and Multi-Sensory Experience, which previews destinations through immersive visuals, scents, and sounds.

Sama’s integration across Qatar Airways’ app, website, and social media channels (@SamaOnTheMove) further enhances its role as a 24/7 digital concierge, offering tips and engaging content to global travelers.

The airline’s broader digital overhaul, including Starlink Wi-Fi deployment and AI-driven services like duty-free shopping and meal customization, positions Sama as a cornerstone of its strategy to merge technology with human-centric hospitality. Al-Meer emphasized the initiative’s alignment with Qatar Airways’ vision to set global standards for passenger-centric innovation, ensuring a seamless blend of cultural relevance and technological sophistication in modern air travel.