Emirates has officially launched its first Emirates World retail store in Singapore, marking a significant milestone in the airline’s 35-year presence in the city-state and signaling a bold new direction in travel retail.

Located at Odeon 333, just across from the iconic Raffles Hotel, the 330-square-meter store is designed as a warm, open-plan, lounge-like environment, featuring Emirates’ signature light and contemporary color palette with motifs inspired by the UAE’s national Ghaf Tree.

The store brings together expert travel planning and a premium shopping experience. Four dedicated customer service counters are staffed by knowledgeable consultants who provide tailored travel advice, exclusive fare deals, and detailed product demonstrations. Visitors can book flights, plan holidays, and receive personalized recommendations-all in a welcoming, relaxed setting.

A key highlight is the interactive First Class Suite installation, available exclusively in Singapore, allowing guests to step inside and experience the luxury of Emirates’ award-winning in-flight environment, complete with plush leather seats, ambient lighting, and privacy doors. The store also features smart technology, such as a ‘selfie mirror’ that lets travelers snap pictures against scenic destination backdrops.

Emirates is also introducing a curated selection of eco-conscious products, including upcycled travel pouches and document holders, reflecting the airline’s commitment to sustainability. Guests are welcomed with freshly brewed coffee, reinforcing Emirates’ hallmark hospitality on the ground.

The grand opening was attended by Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, alongside representatives from the UAE Embassy and Changi Airport Group, underscoring the strategic importance of Singapore as a hub for Emirates in Southeast Asia. In 2024 alone, Emirates carried over 800,000 passengers between Singapore and Dubai, operating four daily flights to Dubai and beyond, plus a daily service to Phnom Penh.

This store is the first of more than 40 planned worldwide as part of a S$35 million investment, positioning Emirates as a leader in premium, high-touch retail experiences that blend technology, personalization, and luxury. The new Emirates World store is set to redefine how travelers engage with the airline, offering a seamless, informative, and immersive space that brings the ‘Fly Better’ promise to life both in the air and on the ground.

Strategic Implications and Explanation

The Emirates World store is more than just a physical sales channel; it is a strategic move to deepen engagement with high-value travelers in a digital age. By combining personal service, interactive technology, and exclusive experiences, Emirates aims to differentiate itself in a competitive market and collect valuable customer insights for tailoring future offerings.

The investment in physical retail, alongside digital integration, allows Emirates to create a consistent and elevated brand experience across all touchpoints, ensuring that travelers receive the same level of care and luxury whether they are booking online or in person.

This initiative also positions Emirates to capitalize on the growing demand for experiential retail, where customers value face-to-face interactions and immersive experiences, especially when planning significant journeys. The store’s success could influence the broader travel industry, encouraging a renewed focus on high-touch, personalized customer service in the premium segment.

Qatar Airways is widely regarded as one of the world’s leading luxury airlines, known not only for its exceptional service and modern fleet but also for the exceptionally high standards it demands from its cabin crew. Behind the airline’s polished image lies a comprehensive set of strict rules and regulations that govern every aspect of cabin crew members’ professional appearance, behavior, and lifestyle.

These rigorous policies, some of the most stringent in the aviation industry, are designed to maintain the airline’s prestigious reputation and ensure a consistently flawless experience for passengers around the globe.

Strict Grooming and Appearance Guidelines

Qatar Airways enforces highly detailed grooming standards to uphold its reputation as a premium airline. Female cabin crew are required to wear full-coverage foundation and concealer, matte blush without shimmer, and lipstick or nail polish in specific shades such as deep pink, red, or burgundy to align with the company’s brand image.

Skincare is emphasized, with crew trained to use long-lasting, durable makeup products to maintain a flawless look during long-haul flights. Male crew members must be clean-shaven, with neatly trimmed mustaches above the lip line; beards and visible gray hair are prohibited, and bald spots must be concealed.

Hair Styling Requirements

Female crew members must style their hair in low buns secured with hairnets and scrunchies, and only natural hair colors are permitted. Male crew are expected to maintain a neat hairstyle using grooming products like wax or clay, avoiding any greasy or overly styled looks.

Uniform Regulations

The airline maintains strict uniform policies:

• Crew must carry spare uniforms on every flight to address any unexpected incidents.

• Jewelry is limited to simple stud earrings and wedding rings with embedded stones for safety reasons; men are generally limited to wearing watches.

• Female crew must wear matte, skin-tone-matched stockings.

• Only mild fragrances are allowed to prevent discomfort to passengers.

Lifestyle and Conduct Rules

• Crew members live in company-provided accommodation monitored by electronic keycards and subject to unannounced checks.

• The pre-flight curfew has recently been shortened from 12 to 9 hours, with a 90-minute allowance for leaving the accommodation during this time.

• Sharing photos in uniform or depicting alcohol or cigarettes on social media is strictly forbidden.

• Visitors of the opposite sex were traditionally restricted to visiting hours between 7 a.m. and 10 p.m., with mandatory registration.

• Alcohol, tobacco, and pork products are banned in crew living quarters.

Recent Policy Adjustments

Qatar Airways has relaxed certain rules in recent times:

• Overnight curfews on days off have been lifted, allowing greater personal freedom.

• Pregnant cabin crew can now transition to ground-based roles instead of being forced to resign.

• The requirement to obtain CEO approval for marriage after five years of service has been simplified.

Recruitment and Benefits

The airline is highly selective, accepting only about 6–8% of applicants. Candidates must meet physical requirements such as a minimum arm reach of 212 cm, be fluent in English, and relocate to Doha. Benefits include company-provided housing, international medical insurance, and discounted travel opportunities worldwide.

Operational Procedures

During flights, crew adjust their uniforms according to service phases: wearing blazers during boarding and switching to blue “dining jackets” during meal service. Female crew carry secure handbags containing makeup kits and manuals, all protected by passcodes.

Cultural Distinctions

Unlike many Western airlines that have relaxed uniform and grooming policies, Qatar Airways maintains traditional, highly polished standards to reinforce its five-star luxury image. Every detail, from nail polish color to sock styles, is carefully regulated to ensure a consistent and upscale passenger experience.

Compensation and Discipline

Starting salaries for new cabin crew are approximately QR 3,300 (around $900), rising to QR 3,750 after six months, with additional hourly allowances for flight time. The airline enforces strict discipline: arriving even five minutes late to accommodation curfews can lead to warnings, and repeated infractions may result in termination.

Training and Compliance Checks

New recruits receive intensive training led by grooming officers, covering makeup application, hairstyling, and uniform standards. Pre-flight inspections ensure all crew meet the airline’s exacting appearance and conduct requirements.

By balancing these rigorous standards with recent reforms, Qatar Airways continues to ensure its cabin crew embody the elegance, professionalism, and precision that define its global reputation as a leader in luxury air travel.

Dubai Airports has set a new global standard for accessible travel by rolling out a comprehensive suite of autism-friendly services and training initiatives across Dubai International (DXB) and Dubai World Central (DWC). As the world’s first international airport to receive the Certified Autism Centre™ (CAC) designation from the International Board of Credentialing and Continuing Education Standards (IBCCES), DXB has embedded autism-inclusive practices at every level of the passenger journey.

A cornerstone of these efforts is the launch of the Assisted Travel Lounge at Terminal 2, a pioneering facility designed to offer a calm, sensory-friendly environment for People of Determination (POD), including travelers with autism and hidden disabilities. This lounge, developed in partnership with dnata, is part of a multi-million-dirham program that will expand to other terminals, providing specialized assistance, quiet zones, and dedicated support for families.

Dubai Airports has also prioritized human connection by equipping 45,000 employees—including frontline staff, airport partners, customs officials, and airline personnel—with IBCCES-accredited autism awareness and sensory sensitivity training.

This training, which has increased by 36% year-on-year, ensures that staff can recognize and appropriately respond to the needs of neurodiverse travelers, reducing anxiety and fostering a supportive environment throughout the airport. Guest Experience Ambassadors, easily identified by Sunflower pins, are stationed at key touchpoints to offer informed assistance to those with hidden disabilities.

To further streamline the travel experience, Dubai Airports offers a range of practical services: complimentary two-hour parking, dedicated taxis, wheelchair support, and priority lanes for Sunflower Lanyard holders. The DXB Travel Planner, an online visual guide, helps families prepare for their journey, while the airport’s Autism Friendly Route ensures a smoother passage through check-in, passport control, and security.

These initiatives are part of Dubai’s broader ambition to become a Certified Autism Destination™ (CAD), supported by the Department of Economy and Tourism. The airport’s efforts have led to increased guest satisfaction, positive feedback from the autism community, and international recognition, including the Airports Council International (ACI) Accessibility Enhancement Accreditation.

Through its “We All Meet the World Differently” campaign and ongoing collaboration with local and international advocacy groups, Dubai Airports continues to champion neurodiversity, ensuring that every traveler—regardless of ability—feels welcomed, respected, and supported from arrival to departure.

Jeddah, a bustling city on Saudi Arabia's west coast, is renowned for its vibrant shopping scene. From modern malls filled with international brands to traditional souks brimming with local crafts, the city offers a diverse shopping experience that appeals to all tastes. Whether you're looking for the latest fashion, unique souvenirs, or delicious local delicacies, Jeddah is a shopper's paradise.

Al Balad Market

• Location: Al Balad, Jeddah, Saudi Arabia
• Opening Hours: Daily from 8:00 AM to 10:00 PM

Explore the UNESCO World Heritage site of Al Balad, a captivating area where historic homes have been transformed into vibrant art galleries and specialty cafes. As you wander through this ancient district, admire the stunning architecture featuring the iconic wooden Rawashins. Al Balad combines historical charm with modern conveniences, located just twenty minutes from top shopping centers, international restaurants, and the thrilling STC Formula 1 Saudi Grand Prix.

Al Khayyat Center

• Location: Near AlNuwat Roundabout, Prince Mohammed bin Abdul-Aziz Street, Jeddah, Saudi Arabia
• Opening Hours: Daily from 10:00 AM to 11:00 PM

Al Khayyat Center is a premier shopping destination located near the AlNuwat roundabout on Prince Mohammed bin Abdul-Aziz Street. Known for its collection of high-end fashion and luxury jewelry brands, it is conveniently situated just six minutes from the Ritz Carlton Hotel and seven minutes from Alhamra Cornish.

Shopping Experience

The center features two sections: one dedicated to prestigious global brands like Chanel, Gucci, and Prada, and another for jewelry enthusiasts with names such as Louis Vuitton and Dior. Footwear and handbag selections include Tod’s and Burberry.

Beauty and Wellness

For relaxation and pampering, visit the luxurious salon "Malda Al Khayyat," offering a variety of beauty services. Al Khayyat Center 2 also features renowned salons like "Jamalouki" and "Bouthaina," known for their exceptional service.

Culinary Offerings

Take a break at the cafes in Al Khayyat Center 2, which serve exquisite coffee. Notable spots include Sculpture Cafe for its French toast and flat white, and Caffeine Lab, which offers high-quality coffee beans. For a fine dining experience, consider reserving a table at Diora's for Mediterranean cuisine.

Local Boutiques

Discover unique local boutiques, including "Amani Al Habshi - Memen" for stylish Abayas and “AG Ain Ghain” for watches and sunglasses. Concept stores like Makeen enhance the shopping experience with curated selections.

Jeddah Boulevard

• Location: Al Shati District, Jeddah, Saudi Arabia
• Opening Hours: Daily from 10:00 AM to 12:00 AM

Jeddah Boulevard offers a luxurious blend of shopping, dining, and relaxation, all set against a backdrop of beautiful fountains—perfect for family outings.

Elegant Atmosphere

Since its opening in 2015, Jeddah Boulevard has become a bustling hub for luxury shopping and gourmet dining. This modern venue showcases a wide range of high-end brands and celebrated cafes.

Fashion Highlights

Fashion lovers will find iconic brands such as Prada, Gucci, and Balenciaga, alongside exclusive offerings from Dolce & Gabbana and Jimmy Choo.

Dining Experiences

The Boulevard is home to various international restaurants with both indoor and outdoor seating. Enjoy authentic Lebanese cuisine at Karam Beirut or indulge in Asian dishes at Novikov and Baco.

Coffee Shops

A variety of cafes throughout Jeddah Boulevard provide quality coffee and pastries. Dots Donut is especially popular for its fresh donuts and unique toppings.

Jeddah Park

• Location: Al Shati District, Jeddah, Saudi Arabia
• Opening Hours: Daily from 10:00 AM to 11:00 PM

Jeddah Park features an expansive design with outdoor fountains and spacious interiors, offering luxury shopping, cozy cafes, a cinema, and a diverse food court, making it ideal for families.

Shopping Variety

This destination hosts a wide array of international brands, including Tommy Hilfiger and Zara. Visitors can also explore beauty shops like L’Occitane and Inglot.

Family Entertainment

Children can enjoy attractions like “Octo City,” with live shows and interactive play. “Strike 10” offers bowling and other fun activities.

Dining Options

After shopping, dine at the acclaimed “C house Milano” or grab a quick bite from popular fast-food chains. Numerous cafes provide a cozy atmosphere, including “Paul” and “Candy Tree Cafe” for local desserts.

Cultural Experience

Visit the House of Islamic Arts, showcasing over 1,000 art pieces from various cultures, marking it as the first of its kind in Saudi Arabia.

Le Prestige Mall

• Location: Al Shati District, King Abdul Aziz Branch Road, Jeddah, Saudi Arabia
• Opening Hours: Daily from 9:00 AM to 11:00 PM

Le Prestige Mall is a luxurious shopping destination featuring stunning architecture and spacious interiors, perfect for leisurely strolls, coffee breaks, and fine dining.

Strategic Location

The mall is located in the Al Shati district along King Abdul Aziz branch road, and operates daily from 9:00 AM to 11:00 PM, showcasing its elegant design with glass domes and marble floors.

Dining Diversity

Visitors can enjoy a variety of international cuisines, including Brazilian dishes at Brasa de Brasil and Italian fare at L'Antica Pizzeria Da Michele. The mall also offers tropical dining experiences at Pongo Restaurant.

Cafe Offerings

Le Prestige Mall features several cafes, including Urth Café and Esquires, which provide a comfortable atmosphere for enjoying coffee and desserts.

Retail Variety

Shoppers can explore a wide range of stores, from gourmet chocolate shops like Jeff De Bruges to local oud and perfume retailers.

Mall of Arabia

• Location: Near King Abdulaziz International Airport, Jeddah, Saudi Arabia
• Opening Hours: Daily from 10:00 AM to 12:00 AM

Located just ten minutes from the airport, Mall of Arabia is a vast shopping destination featuring around 408 stores that cater to both international and local tastes.

Family-Friendly Environment

Spanning approximately 261,000 square meters, Mall of Arabia offers ample parking and various entertainment options, making it a popular choice for families.

Kid's Attractions

The mall features Kidzania, an indoor play village that encourages creativity through role-playing. Other attractions include Sparkies play zone and an exciting ice rink for kids.

Dining and Relaxation

A mix of international and local restaurants and cafes are available, with Grand Concerto providing an upscale atmosphere for coffee lovers and Smit Sarai offering delicious pastries.

Cinema Experience

Enjoy the unique Movi Cinema, showcasing both Saudi and international films in a state-of-the-art environment, complete with tasty popcorn and nachos.

Extensive Shopping Choices

With brands like Coach and Michael Kors, along with sportswear and children’s clothing, Mall of Arabia offers an extensive selection for every shopper.

Red Sea Mall

Red Sea Mall stands as a vibrant hub for families and friends, embodying a lively and joyful atmosphere. Spanning 242,000 square meters, it is one of the largest shopping centers on the western coast of Saudi Arabia, conveniently located by the waterfront in Jeddah.

Location:
Al-Muhammadiyyah, Jeddah 21512, Saudi Arabia

Opening Hours:

• Sunday to Wednesday: 9:00 AM – 11:00 PM
• Thursday to Saturday: 9:00 AM – 12:00 AM

Shopping Experience

Step into a world of fashion with over 600 stores at Red Sea Mall, where you can find the latest styles for men and women. This vast selection includes renowned international brands like Burberry, Beverly Hills Polo Club, and Polo Ralph Lauren. Beyond apparel, explore home decor at West Elm, featuring chic furnishings and accents. Health and beauty products are available at Virgin World, along with office supplies and electronics, ensuring every need is met.

The mall also showcases luxurious fragrance boutiques such as Paris Gallery and Joe Malone, offering exclusive scents, as well as must-have perfumes from Penhaligon's. For a refreshing makeover, the Henna salon is an excellent option.

Entertainment Options

Red Sea Mall is not just about shopping; it’s a complete entertainment experience. Enjoy thrilling films at Vox Cinema, featuring 3D IMAX technology for an immersive viewing experience. With a wide range of snacks available, from sweet and salty popcorn to fast food, your movie night is sure to be enjoyable.

Events and Activities

The event hall at Red Sea Mall is a vibrant venue for various activities and celebrations. From national events to corporate gatherings, the lively ambiance ensures that every visit is unforgettable, filled with excitement and engagement.

Dining Selection

With over 80 restaurants and cafes, dining options abound at Red Sea Mall. Whether you're craving Chinese, Japanese, or delicious Italian pizza, there’s something for everyone. Coffee lovers will find a plethora of premium options, while the delightful aromas from Paul’s French café evoke the charm of Paris. Indulge in Godiva chocolates for a sweet finish to your meal.

Luxurious Accommodation

Adjacent to the mall is Elaf Red Sea, a boutique hotel that combines elegance with convenience. This hotel offers easy access to the Jeddah Waterfront, the airport, and the city center, making it an ideal choice for business and leisure travelers. With a focus on privacy and luxury, Elaf Red Sea is ISO 9001 certified, ensuring top-notch hospitality.

Family-Friendly Fun

Families can enjoy a variety of activities, from bowling and pool at the In10SO center—Saudi Arabia’s premier indoor karting venue—to thrilling virtual reality experiences at the Tech Zone. Kids can explore dedicated play areas like Sparkies and Adventura Arena, designed for ages one to eight, ensuring endless entertainment.

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Souq Al Alawi

Dating back to 1716, Souq Al Alawi is one of the oldest and most vibrant markets in Historic Jeddah. Once a vital stop for pilgrims traveling to Makkah, this bustling open-air bazaar is filled with activity. Visitors can discover a variety of authentic Arabian jewelry, incense, traditional attire, spices, herbs, and remedies, making it a quintessential part of Jeddah's cultural landscape.

Location:
Historic Jeddah, Saudi Arabia

Opening Hours:

• Saturday to Thursday: 9:00 AM – 10:00 PM
• Friday: Closed

Souq Al Badu

Just steps away from Bab Makkah, Souq Al Badu is an open-air market rich in tradition. The inviting scent of incense fills the air, and this souq has gained fame for its exquisite women’s clothing, fabrics, scarves, and traditional handicrafts.

Location:
Near Bab Makkah, Historic Jeddah, Saudi Arabia

Operating Hours:

• Saturday to Thursday: 9:00 AM – 10:00 PM
• Friday: Closed

Souq Al Jamei

Located near Al Shafi'i Mosque, Souq Al Jamei is a symbol of community and tradition. Particularly lively during Ramadan, it offers a unique assortment of fabrics, women’s clothing, and accessories. Its close proximity to Souq Al Badu makes it a bustling meeting point for traders and visitors, fostering a vibrant exchange of goods and stories.

Location:
Near Al Shafi'i Mosque, Historic Jeddah, Saudi Arabia

Opening Hours:

• Saturday to Thursday: 9:00 AM – 10:00 PM
• Friday: Closed

Souq Al Nada

Souq Al Nada has long been a center for maritime trade and is celebrated in Arabic literature for its appeal. Today, the lively lanes are filled with shops offering local delicacies and custom tailoring, emphasizing its role as a vibrant symbol of Historic Jeddah's cultural and commercial heritage.

Location:
Historic Jeddah, Saudi Arabia

Opening Hours:

• Saturday to Thursday: 9:00 AM – 10:00 PM
• Friday: Closed

Souq Qabil

One of Jeddah’s oldest business districts, Souq Qabil dates back to the early 20th century. Known for its gold and currency exchange shops, it continues to thrive with traditional goods. Historic buildings constructed from coral stone stand as a testament to the district's rich cultural heritage.

Location:
Historic Jeddah, Saudi Arabia

Opening Hours:

• Saturday to Thursday: 9:00 AM – 10:00 PM
• Friday: Closed

In summary, Jeddah provides an exciting shopping landscape that combines contemporary retail with rich cultural heritage. With its variety of shopping venues, the city ensures an enjoyable experience for every visitor, making it a must-visit destination for anyone looking to explore the best of Saudi Arabian commerce and culture.

Air France is redefining luxury air travel with the highly anticipated launch of its new La Première experience, heralded as "the highest expression of travel." These exclusive, redesigned first-class suites, the product of three years of meticulous development, are poised to debut in spring 2025 on select Boeing 777-300ER aircraft.

Passengers will initially find the enhanced La Première service on flights between Paris-Charles de Gaulle and New York-JFK, with subsequent rollouts planned for routes to Los Angeles, Singapore, and Tokyo-Haneda throughout the summer.

Each aircraft will feature just four of these expansive 3.5 square meter suites, providing a remarkable 25% increase in space compared to the airline's existing first-class offering. The highlight of these suites is their customizable configuration, which features a comfortable seat and a separate chaise lounge that can be transformed into a fully flat, two-meter-long bed, ensuring optimal rest and relaxation.

Notably, each suite is illuminated by five windows, a unique design element exclusive to Air France, and includes a floor-to-ceiling curtain that offers complete privacy, creating a serene and personal sanctuary in the sky. For those traveling together, the central suites feature an electric partition that can be lowered to create a shared space.

The aesthetic of the new La Première suites is characterized by a sophisticated color scheme of elegant grays accented with bold touches of red, complemented by luxurious leather trim, bespoke fabrics, champagne-toned metallic accents, and deep, plush carpeting.

The design prioritizes both comfort and functionality, with the elimination of overhead compartments in favor of practical floor-level storage, a personal compartment complete with a backlit mirror, and an individual wardrobe for each passenger.

The in-flight experience is further elevated by unique culinary offerings crafted by Michelin-starred chefs, served on exquisite Limoges porcelain, accompanied by Christofle silverware, and presented with elegant Degrenne metalwork. To complete the premium experience, Air France provides a seamless and personalized airport service, with dedicated staff escorting La Première guests through the airport to the exclusive La Première lounge, ensuring a journey that is as effortless as it is luxurious.