Emirates and Uber have entered into a comprehensive strategic partnership aimed at transforming the travel experience for UAE-based passengers by tightly integrating air and ground transport, enhancing convenience, and expanding loyalty rewards.

The agreement, formalized through a Memorandum of Understanding signed by Emirates’ Deputy President and Chief Commercial Officer Adnan Kazim and Uber’s Vice President and Head of EMEA Mobility Anabel Diaz Calderon, sets the stage for a range of new services and benefits for travelers across the Emirates network.

A central feature of the partnership is the development of an integrated booking experience, allowing Emirates customers to arrange Uber rides—whether for airport transfers or in-city travel—directly through the Emirates booking platform. This innovation is designed to streamline the entire journey, enabling passengers to seamlessly coordinate their ground transportation with their flight itineraries. For select travelers, Emirates and Uber are exploring the possibility of complimentary Uber rides to and from airports, delivering a true “door-to-destination” service.

The collaboration also brings significant enhancements to the Emirates Skywards loyalty program. UAE-based Skywards members will soon be able to earn Miles on Uber rides taken in select markets within the Emirates network, and plans are underway to allow these Miles to be redeemed for Uber ride credits or vouchers. This initiative is expected to be accompanied by exclusive promotions, bonus earning opportunities, and targeted offers to further incentivize travelers.

Beyond passenger transport, the partnership extends into logistics, with both companies set to explore the integration of Uber’s delivery infrastructure into Emirates Courier Express for last-mile deliveries. This could improve delivery speed and coverage, especially in densely populated urban areas, by leveraging Uber’s global delivery network.

Technical and commercial details, including the specifics of reward structures, eligible markets, and rollout timelines, are still being finalized. Emirates and Uber plan to launch joint marketing campaigns to promote the new services and benefits as they become available.

Industry analysts note that this partnership aligns with a broader trend of airlines seeking to control more of the passenger journey, providing holistic, digitally integrated travel solutions that meet rising customer expectations for seamless, end-to-end service.

Both companies have emphasized their commitment to redefining the travel experience for millions of passengers, with Emirates aiming to expand planning options and Uber gaining increased visibility among premium travelers and airport-centric demand in key hubs like Dubai. The partnership is expected to set a new standard for integrated travel and loyalty benefits in the region.

Emirates Skywards has officially reinstated points transfers from all major U.S. credit card loyalty programs, following a suspension that began in late May 2025 due to an upgrade of the airline’s internal loyalty management system.

This upgrade required Emirates and its partners—American Express Membership Rewards, Chase Ultimate Rewards, Bilt Rewards, Capital One miles, and Citi ThankYou points—to temporarily halt the ability to transfer points into the Skywards program while technical systems were rebuilt to accommodate the new platform.

The blackout period varied by issuer, with Bilt pausing transfers from May 27 to June 19, Chase from May 29 to June 30, and Amex implementing a suspension from May 28 with no initially announced end date.

The restoration of transfer capability comes as a relief to travelers who rely on Skywards for premium cabin redemptions, especially since Emirates is often the most direct route to booking its sought-after business and first class seats, despite higher award costs and carrier-imposed surcharges. Notably, the transfer process appears to be functioning smoothly, with many users reporting instant transfers, though times may vary by issuer.

However, significant changes are on the horizon. From July 27, 2025, Citi ThankYou points will transfer to Emirates Skywards at a reduced 5:4 ratio, meaning 1,000 Citi points will yield only 800 Skywards miles—a 20% devaluation from the previous 1:1 rate. There is speculation that similar changes could occur with other issuers, though no announcements have been made.

Additionally, Emirates now restricts first-class award redemptions to Skywards elite members, but travelers can still access first-class seats by transferring points to partner programs like Qantas Frequent Flyer, which maintains a 1:1 transfer ratio with several U.S. credit cards.

Emirates Skywards also maintains partnerships with numerous airlines, including Air Canada, Bangkok Airways, Copa Airlines, Japan Airlines, Korean Air, and Qantas, providing members with a broad range of options for earning and redeeming miles beyond Emirates flights. The recent developments underscore both the continued value and evolving landscape of the Skywards program for frequent flyers and points enthusiasts

Emirates and Uber have entered into a comprehensive strategic partnership aimed at transforming the travel experience for UAE-based passengers by tightly integrating air and ground transport, enhancing convenience, and expanding loyalty rewards.

The agreement, formalized through a Memorandum of Understanding signed by Emirates’ Deputy President and Chief Commercial Officer Adnan Kazim and Uber’s Vice President and Head of EMEA Mobility Anabel Diaz Calderon, sets the stage for a range of new services and benefits for travelers across the Emirates network.

A central feature of the partnership is the development of an integrated booking experience, allowing Emirates customers to arrange Uber rides—whether for airport transfers or in-city travel—directly through the Emirates booking platform. This innovation is designed to streamline the entire journey, enabling passengers to seamlessly coordinate their ground transportation with their flight itineraries. For select travelers, Emirates and Uber are exploring the possibility of complimentary Uber rides to and from airports, delivering a true “door-to-destination” service.

The collaboration also brings significant enhancements to the Emirates Skywards loyalty program. UAE-based Skywards members will soon be able to earn Miles on Uber rides taken in select markets within the Emirates network, and plans are underway to allow these Miles to be redeemed for Uber ride credits or vouchers. This initiative is expected to be accompanied by exclusive promotions, bonus earning opportunities, and targeted offers to further incentivize travelers.

Beyond passenger transport, the partnership extends into logistics, with both companies set to explore the integration of Uber’s delivery infrastructure into Emirates Courier Express for last-mile deliveries. This could improve delivery speed and coverage, especially in densely populated urban areas, by leveraging Uber’s global delivery network.

Technical and commercial details, including the specifics of reward structures, eligible markets, and rollout timelines, are still being finalized. Emirates and Uber plan to launch joint marketing campaigns to promote the new services and benefits as they become available.

Industry analysts note that this partnership aligns with a broader trend of airlines seeking to control more of the passenger journey, providing holistic, digitally integrated travel solutions that meet rising customer expectations for seamless, end-to-end service.

Both companies have emphasized their commitment to redefining the travel experience for millions of passengers, with Emirates aiming to expand planning options and Uber gaining increased visibility among premium travelers and airport-centric demand in key hubs like Dubai. The partnership is expected to set a new standard for integrated travel and loyalty benefits in the region.

As families prepare for the busy school holiday travel season, Emirates is introducing an exciting new collection of toys and amenities designed especially for young travelers. With around one million children expected to fly with the airline this summer, Emirates is set to delight its youngest passengers with free bags, plush toys, and collectible items tailored to different age groups.

The new kids’ kits feature a variety of themes, including football, tennis, basketball, sailing, golf, horse riding, cycling, cricket, rugby, music, and literature. These thoughtfully designed kits include essential items and boredom-busting toys, made from sustainable materials and safety-certified to ensure a worry-free experience for parents.

For babies and infants up to two years old, the kits include a reusable changing mat, Naif nurturing cream, cleansing wipes, a wipe-clean bib, a spoon that doubles as a teether, a soothing vibrating plush toy that can be attached to a seat or stroller, and a collectible cozy blanket to keep little ones comfortable and entertained.

Children aged three to six receive a special themed backpack to keep their favorite belongings safe during travel. Options include a literature-inspired Tiny Treasures backpack, an adventure backpack, a football backpack, or a tennis crossbody backpack. These kits also come with the in-flight Fly with Me magazine, which now features collectible character cards, coloring pages, puzzles, and other engaging travel activities.

For kids aged seven to twelve, Emirates offers stylish bags from its latest lifestyle collection, including a collectible Big City crossbody bag, an explorer backpack, and a Training Day duffle bag. These kits are complemented by activity packs and headphones designed to keep older children entertained throughout the flight.

In addition to the onboard offerings, Emirates has made its Little Travellers’ collection available for purchase online. The range includes colorful caps, t-shirts, beach day lunch bags, water bottles, pencil cases, keyrings, and activity books. For young aviation enthusiasts, the airline offers cabin crew and pilot uniforms for children aged one to ten, as well as onesies for babies up to 18 months.

Emirates’ commitment to family-friendly travel is further reflected in its priority boarding, dedicated check-in areas, and specially designed play zones in airport lounges, ensuring a comfortable and enjoyable journey for both children and their parents. With over 250 kids’ movies and TV shows, music, and up to 100 games available through the inflight entertainment system, young travelers are sure to have a memorable and fun-filled experience this summer.

Emirates has officially launched its first Emirates World retail store in Singapore, marking a significant milestone in the airline’s 35-year presence in the city-state and signaling a bold new direction in travel retail.

Located at Odeon 333, just across from the iconic Raffles Hotel, the 330-square-meter store is designed as a warm, open-plan, lounge-like environment, featuring Emirates’ signature light and contemporary color palette with motifs inspired by the UAE’s national Ghaf Tree.

The store brings together expert travel planning and a premium shopping experience. Four dedicated customer service counters are staffed by knowledgeable consultants who provide tailored travel advice, exclusive fare deals, and detailed product demonstrations. Visitors can book flights, plan holidays, and receive personalized recommendations-all in a welcoming, relaxed setting.

A key highlight is the interactive First Class Suite installation, available exclusively in Singapore, allowing guests to step inside and experience the luxury of Emirates’ award-winning in-flight environment, complete with plush leather seats, ambient lighting, and privacy doors. The store also features smart technology, such as a ‘selfie mirror’ that lets travelers snap pictures against scenic destination backdrops.

Emirates is also introducing a curated selection of eco-conscious products, including upcycled travel pouches and document holders, reflecting the airline’s commitment to sustainability. Guests are welcomed with freshly brewed coffee, reinforcing Emirates’ hallmark hospitality on the ground.

The grand opening was attended by Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, alongside representatives from the UAE Embassy and Changi Airport Group, underscoring the strategic importance of Singapore as a hub for Emirates in Southeast Asia. In 2024 alone, Emirates carried over 800,000 passengers between Singapore and Dubai, operating four daily flights to Dubai and beyond, plus a daily service to Phnom Penh.

This store is the first of more than 40 planned worldwide as part of a S$35 million investment, positioning Emirates as a leader in premium, high-touch retail experiences that blend technology, personalization, and luxury. The new Emirates World store is set to redefine how travelers engage with the airline, offering a seamless, informative, and immersive space that brings the ‘Fly Better’ promise to life both in the air and on the ground.

Strategic Implications and Explanation

The Emirates World store is more than just a physical sales channel; it is a strategic move to deepen engagement with high-value travelers in a digital age. By combining personal service, interactive technology, and exclusive experiences, Emirates aims to differentiate itself in a competitive market and collect valuable customer insights for tailoring future offerings.

The investment in physical retail, alongside digital integration, allows Emirates to create a consistent and elevated brand experience across all touchpoints, ensuring that travelers receive the same level of care and luxury whether they are booking online or in person.

This initiative also positions Emirates to capitalize on the growing demand for experiential retail, where customers value face-to-face interactions and immersive experiences, especially when planning significant journeys. The store’s success could influence the broader travel industry, encouraging a renewed focus on high-touch, personalized customer service in the premium segment.

Qatar Airways is widely regarded as one of the world’s leading luxury airlines, known not only for its exceptional service and modern fleet but also for the exceptionally high standards it demands from its cabin crew. Behind the airline’s polished image lies a comprehensive set of strict rules and regulations that govern every aspect of cabin crew members’ professional appearance, behavior, and lifestyle.

These rigorous policies, some of the most stringent in the aviation industry, are designed to maintain the airline’s prestigious reputation and ensure a consistently flawless experience for passengers around the globe.

Strict Grooming and Appearance Guidelines

Qatar Airways enforces highly detailed grooming standards to uphold its reputation as a premium airline. Female cabin crew are required to wear full-coverage foundation and concealer, matte blush without shimmer, and lipstick or nail polish in specific shades such as deep pink, red, or burgundy to align with the company’s brand image.

Skincare is emphasized, with crew trained to use long-lasting, durable makeup products to maintain a flawless look during long-haul flights. Male crew members must be clean-shaven, with neatly trimmed mustaches above the lip line; beards and visible gray hair are prohibited, and bald spots must be concealed.

Hair Styling Requirements

Female crew members must style their hair in low buns secured with hairnets and scrunchies, and only natural hair colors are permitted. Male crew are expected to maintain a neat hairstyle using grooming products like wax or clay, avoiding any greasy or overly styled looks.

Uniform Regulations

The airline maintains strict uniform policies:

• Crew must carry spare uniforms on every flight to address any unexpected incidents.

• Jewelry is limited to simple stud earrings and wedding rings with embedded stones for safety reasons; men are generally limited to wearing watches.

• Female crew must wear matte, skin-tone-matched stockings.

• Only mild fragrances are allowed to prevent discomfort to passengers.

Lifestyle and Conduct Rules

• Crew members live in company-provided accommodation monitored by electronic keycards and subject to unannounced checks.

• The pre-flight curfew has recently been shortened from 12 to 9 hours, with a 90-minute allowance for leaving the accommodation during this time.

• Sharing photos in uniform or depicting alcohol or cigarettes on social media is strictly forbidden.

• Visitors of the opposite sex were traditionally restricted to visiting hours between 7 a.m. and 10 p.m., with mandatory registration.

• Alcohol, tobacco, and pork products are banned in crew living quarters.

Recent Policy Adjustments

Qatar Airways has relaxed certain rules in recent times:

• Overnight curfews on days off have been lifted, allowing greater personal freedom.

• Pregnant cabin crew can now transition to ground-based roles instead of being forced to resign.

• The requirement to obtain CEO approval for marriage after five years of service has been simplified.

Recruitment and Benefits

The airline is highly selective, accepting only about 6–8% of applicants. Candidates must meet physical requirements such as a minimum arm reach of 212 cm, be fluent in English, and relocate to Doha. Benefits include company-provided housing, international medical insurance, and discounted travel opportunities worldwide.

Operational Procedures

During flights, crew adjust their uniforms according to service phases: wearing blazers during boarding and switching to blue “dining jackets” during meal service. Female crew carry secure handbags containing makeup kits and manuals, all protected by passcodes.

Cultural Distinctions

Unlike many Western airlines that have relaxed uniform and grooming policies, Qatar Airways maintains traditional, highly polished standards to reinforce its five-star luxury image. Every detail, from nail polish color to sock styles, is carefully regulated to ensure a consistent and upscale passenger experience.

Compensation and Discipline

Starting salaries for new cabin crew are approximately QR 3,300 (around $900), rising to QR 3,750 after six months, with additional hourly allowances for flight time. The airline enforces strict discipline: arriving even five minutes late to accommodation curfews can lead to warnings, and repeated infractions may result in termination.

Training and Compliance Checks

New recruits receive intensive training led by grooming officers, covering makeup application, hairstyling, and uniform standards. Pre-flight inspections ensure all crew meet the airline’s exacting appearance and conduct requirements.

By balancing these rigorous standards with recent reforms, Qatar Airways continues to ensure its cabin crew embody the elegance, professionalism, and precision that define its global reputation as a leader in luxury air travel.