Qatar’s tourism sector has begun 2025 with impressive momentum, welcoming more than 1.5 million international visitors in the first quarter, according to official figures released this month. This figure, while slightly below the 1.6 million arrivals recorded in the same period last year, highlights the country’s sustained appeal and its successful efforts to position itself as a global travel destination.

The robust numbers come as part of a broader, long-term tourism strategy that leverages major events, strategic partnerships, and a diverse mix of destination experiences to attract travelers from around the world.

A closer look at the visitor demographics reveals Qatar’s broad international reach. In Q1 2025, 36 percent of arrivals were from Gulf Cooperation Council (GCC) countries, 28 percent from Europe, and 20 percent from Asia and Oceania. This balanced mix underscores the success of targeted marketing and ongoing efforts to diversify source markets beyond the region.

The country’s multi-access approach is also evident, with 51 percent of visitors arriving by air, 34 percent by land, and 15 percent by sea, reflecting the effectiveness of investments in aviation, road, and cruise infrastructure.

The Eid Al-Fitr holiday period was a particular highlight, with Qatar welcoming 214,000 visitors over eight days-a 26 percent increase compared to 2024 and the highest holiday figure in three years. Nearly half of these holidaymakers were from GCC nations, marking an 18 percent year-on-year rise from this key market.

Hotel occupancy during Eid soared to 77 percent, up from 67 percent last year, while the overall Q1 average was 71 percent with 2.6 million room nights sold. This surge in demand was driven in part by a packed events calendar, including the globally renowned Web Summit Qatar, the Doha Jewellery & Watches Exhibition, and the Qatar International Food Festival, all of which attracted hundreds of thousands of attendees and boosted hospitality revenues.

On the cruise front, Qatar’s 2024/2025 season saw 87 ship calls, up 19 percent from the previous year, and over 360,000 cruise visitors, marking a 4 percent annual increase. These figures underscore the country’s growing reputation as a regional cruise hub and its ongoing investment in port infrastructure and services.

The government is also making significant strides in diversifying its tourism offerings, with projects like the Simaisma development-a massive QR20 billion project featuring a theme park, luxury resorts, an 18-hole international golf course, a yacht marina, and high-end retail and dining-aimed at establishing Qatar as a premier global destination.

Looking ahead, industry analysts forecast a 3.5 percent year-on-year increase in arrivals for 2025, projecting a record 5.3 million visitors-up from 5.1 million in 2024. This growth is expected to be sustained through 2029, with arrivals projected to reach 5.7 million by the end of the decade, supported by strong demand from key markets such as Saudi Arabia, India, Germany, the UK, and the US.

Government and private sector initiatives continue to play a pivotal role, with new attractions, digital innovations, and expanded international cooperation, such as the recent tourism roadshow with Moscow and the launch of 14 weekly direct flights between Doha and Moscow.

Qatar’s long-term vision is clear: to position itself as a leading year-round destination and a central player in the global tourism landscape. The country’s third National Development Strategy (2024–2030) identifies tourism as a key pillar for economic diversification, with the ambitious goal of attracting six million visitors annually by 2030.

“The achievements of the first quarter of 2025 demonstrate some of the planned outputs of our long-term approach to tourism development,” said Saad Bin Ali Al-Kharji, chairman of Qatar Tourism. “We are excited to have welcomed 1.5 million in Q1 and look forward to welcoming more guests throughout this year,” he added.

With a dynamic events calendar, ongoing infrastructure development, and a relentless focus on visitor experience, Qatar is well on its way to achieving its tourism milestones. The country’s strategic investments, world-class events, and ambitious development projects are reinforcing its status as a leading global destination and a key player in the international tourism landscape.

In summary, Qatar’s tourism sector is not only recovering from the pandemic but is now entering a new phase of sustainable, diversified growth. The country’s strategic investments, world-class events, and ambitious development projects are reinforcing its status as a leading global destination and a key player in the international tourism landscape.

Turkish Airlines has expanded its complimentary “Touristanbul” program, offering international transit passengers with layovers of 6 to 24 hours at Istanbul Airport (IST) a unique opportunity to explore the city’s rich history and culture without leaving the airport experience behind.

Eligible travelers can choose from six different daily tours, each led by professional guides and including transportation by shuttle bus directly from the airport.

One of the highlights of the program is a visit to Bozdağ Film Studios in Beykoz, a sprawling 200-acre complex renowned for producing popular Turkish historical TV dramas like "Diriliş: Ertuğrul" and "Kuruluş: Osman."

This studio is the largest in Europe and the third-largest in the world, offering visitors a behind-the-scenes look at life-sized sets that recreate different eras of Turkish history.

Beyond the film studio, the various tour routes cover Istanbul’s most iconic landmarks, such as the Blue Mosque, Dolmabahçe Palace, Hippodrome, Taksim Square, Grand Bazaar, and the Galata Bridge, with photo stops and guided commentary throughout.

Passengers can also enjoy authentic Turkish cuisine—such as fire-cooked soup and hand-pounded rice pudding—at local restaurants, and participate in cultural workshops like glassmaking and archery.

All meals, museum entrance fees, and transportation are included at no cost, and the tours are available every day of the year, with 19 different routes offered weekly. To participate, passengers must have a Turkish Airlines ticket with a layover of 6 to 24 hours, and must register at the Touristanbul desk at least 30 minutes before the tour begins.

The program is designed to ensure travelers return to the airport with ample time for their connecting flights, transforming what could be idle hours into a memorable cultural experience.

Etihad Guest, the loyalty program of Etihad Airways, has expanded its highly popular competition, The Extraordinary Challenge, by increasing the total prize pool to over 20 million Etihad Guest Miles following an unprecedented surge in participation.

Initially, the challenge offered 5 million miles to the first member to visit all 15 of Etihad’s newly launched destinations, with second and third place receiving 3 million and 1 million miles, respectively. However, due to overwhelming demand, Etihad has now added 12.5 million additional miles, opening the door for more than 200 winners in total.

The competition, which runs until May 25, 2026, is open to both new and existing Etihad Guest members. Participants must travel to or from 15 specific new year-round destinations, including cities such as Addis Ababa, Atlanta, Prague, and Taipei, within a 12-month period. The race is based on speed and dedication—the fastest members to complete all 15 routes win the largest prizes, while tie-breakers are resolved by the earliest registration date.

In addition to the top three grand prizes, Etihad has introduced "The Extraordinary Milestones" category: the first 100 members to visit five new destinations will receive 25,000 miles each, and the first 100 to reach ten destinations will earn 100,000 miles each. This expansion aims to reward both the most ambitious travelers and those making significant progress, with members able to track their journeys and standings on a live digital leaderboard.

Mark Potter, Managing Director of Etihad Guest, commented, “We’ve seen an amazing response across the globe since we launched The Extraordinary Challenge, and expect to see over 50,000 member sign-ups as more destinations come online. Having seen the desire and determination of so many, we wanted to reward Etihad Guest members even more by giving flight to their ambition with more prize miles and potential for 200 additional winners”.

Sohar International and its Islamic banking division, Sohar Islamic, have announced a new partnership with SalamAir, Oman’s prominent budget airline, to bring substantial savings to their customers on domestic travel. Under this collaboration, credit cardholders from Sohar International and Sohar Islamic can enjoy up to 40% off, while debit cardholders receive a 15% discount on SalamAir flights within Oman.

The offer covers popular routes such as Muscat to Salalah, Masirah, Duqm, and the newly introduced Sohar to Salalah flights, with bookings available from June 22 to August 31, 2025, for travel between July 1 and August 31, 2025.

To take advantage of these discounts, eligible customers must book their tickets through SalamAir’s official website, applying special promo codes provided by the banks and using their Sohar cards for payment. The partnership was officially launched at a signing event on June 17, 2025, at Sohar International’s headquarters, highlighting a shared vision to blend financial services with lifestyle benefits and support Oman’s national tourism strategy outlined in Vision 2040.

Bank officials, including Abdul Qadir Al Sumali, stressed that the initiative is designed to go beyond simple discounts, aiming to create a more integrated experience for customers by connecting banking with travel. Steven Allen, SalamAir’s Chief Commercial Officer, noted that the airline is committed to making domestic travel more affordable, especially during the busy Khareef season in Salalah.

SalamAir, which operates a growing fleet of Airbus aircraft and serves over 80 flights daily, is also investing in digital upgrades, such as a new WhatsApp ticketing service. The airline has introduced fixed fares for Omani nationals on key routes to further support local travelers.

This partnership not only delivers significant value to Sohar International and Sohar Islamic customers but also contributes to the wider goals of enhancing domestic tourism and strengthening collaboration between Oman’s banking and aviation sectors.

Air Arabia has launched a major summer mega sale, offering one-way fares starting from just Dh149 for select destinations across its network. The promotion is available for bookings made between June 30 and July 6, 2025, with travel permitted from July 14 to September 30, 2025—a period that covers the busy summer holiday season and is ideal for families and travelers looking for affordable getaways.

The discounted fares apply to a wide variety of routes from Sharjah and Abu Dhabi. Travelers departing from Sharjah can fly to Bahrain and Muscat for as low as Dh149, while fares to Dammam, Riyadh, Salalah, and Kuwait start at Dh199. Routes to Abha, Tabuk, and Yanbu are available from Dh298, Doha from Dh399, Jeddah and Medinah from Dh449, and Taif from Dh574.

For those heading to South Asia, Abu Dhabi to Chennai fares start at Dh275, Kochi at Dh315, Dhaka at Dh499, and Chattogram at Dh549. From Sharjah, travelers can book flights to Ahmedabad from Dh299, Delhi from Dh317, Mumbai from Dh323, Thiruvananthapuram from Dh325, and Kathmandu from Dh449. These special rates are especially appealing for the large South Asian expatriate community in the UAE.

Air Arabia’s summer sale comes as the airline reports strong financial growth, with a net profit of Dh355 million in the first quarter of 2025—a 34 percent increase year-on-year. The airline also saw a 14 percent rise in turnover to Dh1.75 billion and carried more than 4.9 million passengers in the first three months of the year, achieving an average seat load factor of 84 percent.

The airline is also expanding its network, with the resumption of direct flights between Sharjah and Damascus starting July 10, 2025, operating twice daily. All fares in the promotion are one-way and include surcharges, but airport taxes may not be included and are subject to change. Seats are limited and are expected to sell out quickly, so travelers are encouraged to book early to secure the best deals.

For passengers needing flexibility, Air Arabia allows modifications or cancellations of bookings online, via its call center, or at sales offices, though fare differences and terms may apply

Cebu Pacific, the Philippines’ largest low-cost airline, has announced a special seat sale in honor of the country’s 127th Independence Day, offering one-way base fares from Dubai to Manila for just Dh3. The promotion, part of the airline’s annual Super Seat Fest, is available for bookings made between June 11 and June 15, 2025. The travel period for these discounted tickets spans from December 1, 2025, to May 31, 2026, making it ideal for those planning year-end holidays or summer visits to the Philippines.

The Dh3 fare covers only the base ticket price, with additional charges for taxes and surcharges. Cebu Pacific’s extensive network allows travelers to connect from Manila to 37 domestic and 26 international destinations, including popular tourist spots like Boracay, the Banaue Rice Terraces, Vigan, and Davao’s Seven Falls. The airline encourages passengers to explore the Philippines’ rich historical and cultural sites, such as Intramuros and the National Museum complex in Manila.

Booking is available through Cebu Pacific’s official website, with multiple payment options including credit cards, debit cards, and e-wallets. The airline also offers special guidelines for families traveling with infants or minors: infants under two years old may travel on an adult’s lap for an infant fee, and strollers or car seats can be brought free of charge. Children aged 12 and above are considered adult guests, and minors traveling with parents only need to present documents proving their relationship, such as a birth certificate or valid IDs.

Seats at the promotional rate are limited and subject to availability, so travelers are encouraged to book early. Cebu Pacific’s Super Seat Fest is a recurring event, celebrated alongside major milestones and holidays, and continues to be popular among Filipinos abroad looking for affordable ways to reunite with family or explore the country’s diverse attractions.