Landing in the UAE comes with more than just a warm welcome and sunny skies. Whether you’re a solo explorer, a family on vacation, or a business traveler extending your trip, your journey begins with instant perks. Tourists flying into Dubai or Abu Dhabi can access a wide array of exclusive benefits—free SIM cards, discount cards, transport upgrades, and hundreds of offers at top attractions—all for simply arriving in the Emirates.

Welcome to Dubai: Start with a Free SIM Card

One of the first surprises awaiting tourists at Dubai International Airport (DXB) is a complimentary Tourism SIM card courtesy of du, one of the UAE’s major telecom providers. This SIM, available upon clearing immigration, offers 1GB of data valid for 24 hours, helping new arrivals navigate maps, make bookings, or connect with loved ones back home immediately.

Eligibility includes those arriving on visit visas, transit visas, or with visa-on-arrival, as well as GCC nationals. Tourists can upgrade their plan at du kiosks located at the airport or through Dubai Duty Free counters. Alternatives are also available from other major telecom providers, Etisalat and Virgin Mobile, which offer prepaid SIMs with competitive packages designed specifically for tourists, often bundled with international minutes and longer data validity.

This small but essential service ensures that visitors stay connected, which is especially useful for ride-hailing apps, translation tools, and ticketing platforms widely used across the UAE.

ALSAADA Card: Dubai’s Digital Welcome Kit for Tourists

With the SIM card in hand, visitors gain access to another benefit—a digital ALSAADA Tourist Card, Dubai’s official tourist discount programme run by the General Directorate of Residency and Foreigners Affairs (GDRFAD).

To activate this card, tourists simply scan the QR code printed on the SIM card envelope, which directs them to download the ALSAADA mobile app, available on both Android and iOS. After a quick registration process, users can start exploring discounts and promotions available across restaurants, retail stores, wellness centers, leisure attractions, and shopping malls.

Unlike traditional paper coupons, the ALSAADA card is digital and updates in real-time, making it a handy tool for tourists wanting to make the most of their budget without carrying around brochures or discount books.

Chauffeur On Demand: Hire a Driver by the Hour

Exploring Dubai in comfort and style is easier than ever with the Hourly Rental limousine service offered by the Dubai Taxi Corporation (DTC). This service allows tourists to book a professional chauffeur to drive them around the city in a private vehicle—ideal for sightseeing, business meetings, or shopping tours.

Surprisingly cost-effective, this service starts at AED 400 for two hours and goes up to AED 1,100 for ten hours, with packages tailored to fit a variety of travel needs. Unlike regular taxis, the limousine option does not include waiting time charges, and you only pay extra if you exceed the allotted hours or distance.

Booking is simple via the “DTC” app, which offers real-time scheduling and payment options. Here’s a quick breakdown:

• Two hours: AED 400

• Four hours: AED 650

• Six hours: AED 800

• Eight hours: AED 900

• Ten hours: AED 1,100

• After package expiry: AED 3/km and AED 1/minute

This service is perfect for tourists planning to visit multiple locations in a single day, offering flexibility, comfort, and the prestige of private transport.

Show Your Boarding Pass, Get a World of Discounts

Perhaps the most surprising benefit of visiting the UAE is how your boarding pass becomes a ticket to savings. Two of the UAE’s flagship airlines, Emirates and Etihad Airways, offer special promotions for passengers who retain their boarding passes.

Emirates: “My Emirates Pass”

Emirates passengers can benefit from the My Emirates Pass, a seasonal discount programme that turns your boarding pass into an access card for offers at over 500 locations. Deals span across:

• Attractions like At The Top – Burj Khalifa, Dubai Frame, and Museum of the Future

• Amusement parks such as IMG Worlds of Adventure and Aquaventure at Atlantis

• Retail outlets and luxury brands at malls like Dubai Mall and Mall of the Emirates

• Fine dining restaurants, cafés, and spas

Offers are available to those who present a valid physical or digital boarding pass, along with ID, and are usually valid for up to a month from the date of arrival (subject to seasonal dates—check Emirates’ official site for the latest validity periods).

Etihad Airways: “Abu Dhabi Pass”

Etihad passengers arriving in Abu Dhabi can access the Abu Dhabi Pass, offering similar benefits across the capital’s top destinations. Exclusive discounts are available at:

• Yas Island attractions, including Ferrari World, Warner Bros. World, and Yas Waterworld

• Luxury hotels and spas, especially in Saadiyat Island and Corniche areas

• Dining establishments, from gourmet to family-friendly

These perks not only save tourists money but also encourage them to explore both Dubai and Abu Dhabi, enriching their travel experience.

The Bigger Picture: UAE’s Tourism-First Strategy

These offers are part of the UAE’s larger initiative to position itself as one of the most tourist-friendly destinations globally. With streamlined airport experiences, high-speed public transit, visa-on-arrival for over 80 nationalities, and now, digital discount programmes, the UAE is creating an ecosystem that values accessibility, affordability, and convenience for its international visitors.

For tourists, the message is clear: don’t throw away your boarding pass, and be sure to scan everything you receive at the airport. From that moment, the UAE starts paying you back for visiting.

Tip: Before arriving, check the official websites of Visit Dubai, Etihad, or Emirates, as offers and promotions may be seasonal or time-limited.

Turkish Airlines has expanded its complimentary “Touristanbul” program, offering international transit passengers with layovers of 6 to 24 hours at Istanbul Airport (IST) a unique opportunity to explore the city’s rich history and culture without leaving the airport experience behind.

Eligible travelers can choose from six different daily tours, each led by professional guides and including transportation by shuttle bus directly from the airport.

One of the highlights of the program is a visit to Bozdağ Film Studios in Beykoz, a sprawling 200-acre complex renowned for producing popular Turkish historical TV dramas like "Diriliş: Ertuğrul" and "Kuruluş: Osman."

This studio is the largest in Europe and the third-largest in the world, offering visitors a behind-the-scenes look at life-sized sets that recreate different eras of Turkish history.

Beyond the film studio, the various tour routes cover Istanbul’s most iconic landmarks, such as the Blue Mosque, Dolmabahçe Palace, Hippodrome, Taksim Square, Grand Bazaar, and the Galata Bridge, with photo stops and guided commentary throughout.

Passengers can also enjoy authentic Turkish cuisine—such as fire-cooked soup and hand-pounded rice pudding—at local restaurants, and participate in cultural workshops like glassmaking and archery.

All meals, museum entrance fees, and transportation are included at no cost, and the tours are available every day of the year, with 19 different routes offered weekly. To participate, passengers must have a Turkish Airlines ticket with a layover of 6 to 24 hours, and must register at the Touristanbul desk at least 30 minutes before the tour begins.

The program is designed to ensure travelers return to the airport with ample time for their connecting flights, transforming what could be idle hours into a memorable cultural experience.

Etihad Guest, the loyalty program of Etihad Airways, has expanded its highly popular competition, The Extraordinary Challenge, by increasing the total prize pool to over 20 million Etihad Guest Miles following an unprecedented surge in participation.

Initially, the challenge offered 5 million miles to the first member to visit all 15 of Etihad’s newly launched destinations, with second and third place receiving 3 million and 1 million miles, respectively. However, due to overwhelming demand, Etihad has now added 12.5 million additional miles, opening the door for more than 200 winners in total.

The competition, which runs until May 25, 2026, is open to both new and existing Etihad Guest members. Participants must travel to or from 15 specific new year-round destinations, including cities such as Addis Ababa, Atlanta, Prague, and Taipei, within a 12-month period. The race is based on speed and dedication—the fastest members to complete all 15 routes win the largest prizes, while tie-breakers are resolved by the earliest registration date.

In addition to the top three grand prizes, Etihad has introduced "The Extraordinary Milestones" category: the first 100 members to visit five new destinations will receive 25,000 miles each, and the first 100 to reach ten destinations will earn 100,000 miles each. This expansion aims to reward both the most ambitious travelers and those making significant progress, with members able to track their journeys and standings on a live digital leaderboard.

Mark Potter, Managing Director of Etihad Guest, commented, “We’ve seen an amazing response across the globe since we launched The Extraordinary Challenge, and expect to see over 50,000 member sign-ups as more destinations come online. Having seen the desire and determination of so many, we wanted to reward Etihad Guest members even more by giving flight to their ambition with more prize miles and potential for 200 additional winners”.

Sohar International and its Islamic banking division, Sohar Islamic, have announced a new partnership with SalamAir, Oman’s prominent budget airline, to bring substantial savings to their customers on domestic travel. Under this collaboration, credit cardholders from Sohar International and Sohar Islamic can enjoy up to 40% off, while debit cardholders receive a 15% discount on SalamAir flights within Oman.

The offer covers popular routes such as Muscat to Salalah, Masirah, Duqm, and the newly introduced Sohar to Salalah flights, with bookings available from June 22 to August 31, 2025, for travel between July 1 and August 31, 2025.

To take advantage of these discounts, eligible customers must book their tickets through SalamAir’s official website, applying special promo codes provided by the banks and using their Sohar cards for payment. The partnership was officially launched at a signing event on June 17, 2025, at Sohar International’s headquarters, highlighting a shared vision to blend financial services with lifestyle benefits and support Oman’s national tourism strategy outlined in Vision 2040.

Bank officials, including Abdul Qadir Al Sumali, stressed that the initiative is designed to go beyond simple discounts, aiming to create a more integrated experience for customers by connecting banking with travel. Steven Allen, SalamAir’s Chief Commercial Officer, noted that the airline is committed to making domestic travel more affordable, especially during the busy Khareef season in Salalah.

SalamAir, which operates a growing fleet of Airbus aircraft and serves over 80 flights daily, is also investing in digital upgrades, such as a new WhatsApp ticketing service. The airline has introduced fixed fares for Omani nationals on key routes to further support local travelers.

This partnership not only delivers significant value to Sohar International and Sohar Islamic customers but also contributes to the wider goals of enhancing domestic tourism and strengthening collaboration between Oman’s banking and aviation sectors.

Air Arabia has launched a major summer mega sale, offering one-way fares starting from just Dh149 for select destinations across its network. The promotion is available for bookings made between June 30 and July 6, 2025, with travel permitted from July 14 to September 30, 2025—a period that covers the busy summer holiday season and is ideal for families and travelers looking for affordable getaways.

The discounted fares apply to a wide variety of routes from Sharjah and Abu Dhabi. Travelers departing from Sharjah can fly to Bahrain and Muscat for as low as Dh149, while fares to Dammam, Riyadh, Salalah, and Kuwait start at Dh199. Routes to Abha, Tabuk, and Yanbu are available from Dh298, Doha from Dh399, Jeddah and Medinah from Dh449, and Taif from Dh574.

For those heading to South Asia, Abu Dhabi to Chennai fares start at Dh275, Kochi at Dh315, Dhaka at Dh499, and Chattogram at Dh549. From Sharjah, travelers can book flights to Ahmedabad from Dh299, Delhi from Dh317, Mumbai from Dh323, Thiruvananthapuram from Dh325, and Kathmandu from Dh449. These special rates are especially appealing for the large South Asian expatriate community in the UAE.

Air Arabia’s summer sale comes as the airline reports strong financial growth, with a net profit of Dh355 million in the first quarter of 2025—a 34 percent increase year-on-year. The airline also saw a 14 percent rise in turnover to Dh1.75 billion and carried more than 4.9 million passengers in the first three months of the year, achieving an average seat load factor of 84 percent.

The airline is also expanding its network, with the resumption of direct flights between Sharjah and Damascus starting July 10, 2025, operating twice daily. All fares in the promotion are one-way and include surcharges, but airport taxes may not be included and are subject to change. Seats are limited and are expected to sell out quickly, so travelers are encouraged to book early to secure the best deals.

For passengers needing flexibility, Air Arabia allows modifications or cancellations of bookings online, via its call center, or at sales offices, though fare differences and terms may apply

Cebu Pacific, the Philippines’ largest low-cost airline, has announced a special seat sale in honor of the country’s 127th Independence Day, offering one-way base fares from Dubai to Manila for just Dh3. The promotion, part of the airline’s annual Super Seat Fest, is available for bookings made between June 11 and June 15, 2025. The travel period for these discounted tickets spans from December 1, 2025, to May 31, 2026, making it ideal for those planning year-end holidays or summer visits to the Philippines.

The Dh3 fare covers only the base ticket price, with additional charges for taxes and surcharges. Cebu Pacific’s extensive network allows travelers to connect from Manila to 37 domestic and 26 international destinations, including popular tourist spots like Boracay, the Banaue Rice Terraces, Vigan, and Davao’s Seven Falls. The airline encourages passengers to explore the Philippines’ rich historical and cultural sites, such as Intramuros and the National Museum complex in Manila.

Booking is available through Cebu Pacific’s official website, with multiple payment options including credit cards, debit cards, and e-wallets. The airline also offers special guidelines for families traveling with infants or minors: infants under two years old may travel on an adult’s lap for an infant fee, and strollers or car seats can be brought free of charge. Children aged 12 and above are considered adult guests, and minors traveling with parents only need to present documents proving their relationship, such as a birth certificate or valid IDs.

Seats at the promotional rate are limited and subject to availability, so travelers are encouraged to book early. Cebu Pacific’s Super Seat Fest is a recurring event, celebrated alongside major milestones and holidays, and continues to be popular among Filipinos abroad looking for affordable ways to reunite with family or explore the country’s diverse attractions.