
Vietnam’s tourism industry is making headlines in 2025, as the country rolled out the welcome mat for a staggering 9.2 million international visitors in just the first five months of the year. This impressive milestone marks a dramatic leap—up nearly 24% compared to the same period last year—and signals a vibrant comeback for Vietnam as a global travel hotspot.
The surge is powered by a wave of travelers from key Asian markets. China tops the list, sending over 1.58 million tourists between January and March—a jump of more than 78% year-on-year, according to the Vietnam National Administration of Tourism (VNAT). South Korea follows closely, with 1.3 million arrivals, while India, Japan, and Taiwan are also showing robust growth.
Notably, neighboring countries like Cambodia and the Philippines have doubled their visitor numbers, reflecting a broader regional enthusiasm for Vietnam’s unique blend of culture, cuisine, and natural beauty.
European tourists are returning in droves, too, especially from visa-exempt countries like the UK, France, and Germany. Russia stands out with a remarkable 110% increase in arrivals. Meanwhile, long-haul travelers from the United States and Australia continue to flock to Vietnam’s vibrant cities and scenic landscapes.
This tourism boom is no accident. The Vietnamese government has actively relaxed visa policies, launched savvy promotional campaigns, and invested in infrastructure to make travel smoother and more appealing. The Tet (Lunar New Year) holiday in early 2025 provided an extra boost, with tourism revenues in some provinces surpassing VND 1 trillion (about US$39.5 billion) and foreign arrivals spiking by 30% during the festive season (VNAT, 2025).
With these record-breaking numbers, Vietnam’s tourism sector is not just bouncing back from the pandemic—it’s setting new benchmarks and fueling economic growth through job creation, increased spending, and stronger global connections. If this momentum continues, Vietnam is well on its way to becoming one of Asia’s most sought-after destinations (VNAT, VietnamPlus, 2025).