
Emirates has unveiled its newly reimagined Travel Store in Jakarta, Indonesia, a 221-square-meter retail space located in Sequis Tower in the city’s business district, underscoring the airline’s commitment to enhancing the travel experience for Indonesian customers.
The grand opening was officiated by Orhan Abbas, Emirates’ Senior Vice President of Commercial Operations for the Far East, alongside H.E. Abdulla Salem AlDhaheri, UAE Ambassador to Indonesia, and other dignitaries, trade partners, and media representatives.
The Jakarta Travel Store is designed as a luxurious, modern lounge offering a seamless blend of comfort, technology, and personalized service. The interior features soft beige sofas and sleek contemporary furnishings that create a relaxed atmosphere where customers can browse a curated selection of exclusive Emirates-branded merchandise and premium travel accessories.
At the heart of the store are four dedicated customer service counters staffed by trained Emirates travel advisors who provide expert assistance with flight bookings, ticketing, Emirates Skywards loyalty program inquiries, and travel planning, ensuring a tailored and elevated service experience from the moment customers enter.
A standout feature is the voice-activated LED selfie screen near the entrance, allowing visitors to take photos with dynamic backdrops of iconic Emirates destinations. These images are instantly accessible via QR codes, eliminating the need for physical prints and integrating interactive technology into the retail experience.
Above a large LED screen showcasing Emirates’ milestones, destinations, and exclusive offers, a striking wall installation of the UAE’s national Ghaf tree symbolizes heritage and endurance, adding cultural significance to the space.
Notably, the Jakarta Travel Store is the first in Emirates’ global network to implement an advanced queue management system. This innovation reduces wait times, offers personalized service especially for Skywards members, and enables customers to provide instant feedback via WhatsApp, marking a new era of digital-first customer care and operational efficiency.
This launch follows similar successful openings in Hong Kong and Manila, reflecting Emirates’ strategic investment in Asia’s travel retail sector. Emirates has served Indonesia for over 30 years, currently operating double daily flights from Jakarta and Denpasar to Dubai, with onward connections to more than 140 destinations worldwide.
The airline also operates the only scheduled daily Airbus A380 service to Bali, significantly increasing seat capacity on this popular route.
Through this new Travel Store concept, Emirates aims to bring its world-class hospitality closer to Indonesian travelers, offering an immersive, end-to-end travel experience that begins well before boarding the aircraft and reinforcing its dedication to innovation, customer-centricity, and premium service in Southeast Asia.