As international travel surges this summer, Emirates has unveiled fresh insights into global travel trends, showing a marked shift towards immersive cultural experiences and lesser-explored destinations. Analysis of booking data and flight searches for July and August reveals where wanderlust is taking travellers in 2025 and the results point to exciting new hotspots across Asia, Europe, and the Indian Ocean.
Overall global flight searches for summer 2025 have risen by 7% compared to last year. France tops the list with a remarkable 35% increase in outbound travel searches, followed closely by Ireland, Canada, and Saudi Arabia. Germany and the UAE also show robust demand, underscoring widespread intent to travel from major hubs.
But it is the Far East and Indian Ocean that really steal the spotlight in Emirates’ summer booking patterns. Vietnam emerges as this year’s breakout star with a phenomenal 61% jump in interest paired with strong booking numbers. Emirates operates 25 weekly flights to three Vietnamese cities Ho Chi Minh City, Hanoi, and new this June, Da Nang via Bangkok offering seamless connections from Europe and key American hubs.
Vietnam’s appeal is multifaceted: its vibrant cities, UNESCO World Heritage sites, and over 3,000 km of unspoiled coastline entice culturally curious travellers and culinary adventurers alike. From bustling street markets to hidden gems, Vietnam promises an authentic feast for the senses.
Not far behind, the tropical island paradise of Mauritius captivates travellers with a 41% rise in flight searches. Emirates offers two daily A380 flights to this idyllic Indian Ocean destination, perfect for those seeking luxury and tranquility.
Sri Lanka also ranks highly with a 32% surge in interest, thanks to its rich culture, pristine beaches, scenic ‘tea country,’ and accessible luxury. Meanwhile, Japan, a perennial favourite, continues to draw travellers with a 28% rise in flight searches. Emirates’ 21 weekly flights connect passengers to Tokyo Narita, Tokyo Haneda, and Osaka, providing gateway access to Japan’s blend of stunning landscapes, modern cities, and renowned cuisine.
Completing the top five, France enjoys a 25% increase in booking demand. Emirates supports this boost robustly, flying 21 weekly routes including three daily A380 flights to Paris, daily A380s to Nice, and a daily A350 service to Lyon helping meet the heightened demand from global travellers.
Travellers in the UAE have increased flight searches by 13%, with rising interest in destinations like Sri Lanka, Jordan, France, India, Lebanon, and Morocco. US-based Emirates customers are increasingly exploring African destinations such as Egypt, Kenya, and South Africa, while UK travellers have ramped up searches by 12%, focusing on far-flung locales like New Zealand, Australia, Japan, Sri Lanka, and Mauritius.
Indian travellers show growing appetite for Australia, New Zealand and Ireland, while Australians plan their European summer adventures with increased interest in France and the UK. German travellers are heading east with rising searches for Japan, Vietnam, South Korea, and the Seychelles.
Longer vacations dominate summer plans, with nearly one-third of travellers from India, Australia, the UK, and Germany extending their trips beyond a month. US travellers typically opt for slightly shorter, 2-3 week getaways.
With inbound passenger traffic projected to remain strong this summer, Dubai continues to affirm its position as a premier global destination year-round. Emirates’ data show solo travellers make up nearly half of visitors from the US, India, and Australia, blending business and leisure in stays averaging just over a week.
Family travel patterns vary by nationality: about one-third of US and Indian visitors arrive with family, with Indian families preferring shorter visits and American families exploring Dubai over 1-2 weeks. UK families usually stay longer than two weeks.
Couples also represent a significant visitor segment, especially younger Australian and German pairs who favor extended stays ranging from two weeks up to a month maximising their time to explore Dubai’s extensive offerings.
Emirates’ data reflects flight searches and bookings on emirates.com for travel between 1 July and 30 August 2025, compared year-over-year.
This summer, with Emirates’ extensive global network, travellers are embracing fresh experiences, new cultures, and longer escapes—proving that the world’s curiosity is as boundless as ever.