Malaysia has firmly established itself as Asia’s most visited country in the first quarter of 2025, attracting over 10.1 million foreign tourists and surpassing long-time regional leaders such as Thailand and Singapore. This impressive 22% year-on-year increase signals a significant shift in the region’s tourism dynamics, highlighting Malaysia’s growing prominence as a top global travel destination.

Visa Relaxation Fuels Tourism Surge

A key factor driving this surge is Malaysia’s progressive visa policies. The government extended visa-free entry for Chinese nationals for five years, with the possibility of further extension until 2036, and granted Indian tourists visa-free access through 2026.

These initiatives have dramatically lowered travel barriers for two of the world’s largest outbound travel markets, resulting in a substantial influx of visitors. Additionally, Malaysia has implemented streamlined e-visa and eNTRI (Electronic Travel Registration & Information) systems, enabling faster and more convenient entry for tourists from over 60 countries.

Singapore Leads as Top Source Market

Singapore remains Malaysia’s largest source of visitors, with nearly 5 million arrivals in Q1 2025, reflecting strong bilateral ties and seamless cross-border travel facilitated by improved transport links such as the Rapid Transit System (RTS) connecting Johor Bahru and Singapore.

China follows closely as the second-largest market, contributing 1.12 million visitors, while Indonesia ranks third with 1.08 million tourists. Other notable source countries include Thailand, Brunei, India, and Australia, indicating Malaysia’s broad regional and international appeal.

Regional Competition and Changing Travel Patterns

Malaysia’s rise comes amid evolving regional tourism trends. Thailand, historically Southeast Asia’s tourism leader, recorded 9.55 million visitors in Q1 2025, placing it second behind Malaysia. Vietnam and Singapore followed with 6 million and 4.3 million arrivals, respectively.

Malaysia’s reputation for safety, family-friendly environments, and cultural diversity has attracted travelers seeking alternatives to traditional hotspots. Meanwhile, Thailand has faced challenges including political unrest and security concerns that have impacted tourist confidence.

Strategic Infrastructure and Connectivity Investments

Malaysia’s tourism revival is supported by significant investments in infrastructure and connectivity. Since mid-2024, the Ministry of Tourism, Arts, and Culture has facilitated over 3,100 weekly international flights with a combined seating capacity exceeding 620,000, enhancing accessibility from key markets in Asia, Europe, and North America.

Major airports such as Kuala Lumpur International Airport (KLIA) and Penang International Airport have undergone upgrades to improve passenger experience. The government has also expanded tourism corridors and improved road and rail networks to popular destinations like Langkawi, Penang, and the Cameron Highlands.

Economic Impact and Industry Growth

The tourism sector’s resurgence is delivering substantial economic benefits. Malaysia welcomed 6.7 million international visitors in the first two months of 2025 alone, a 31.3% increase compared to the previous year and 14.5% above pre-pandemic levels. Total tourist receipts reached RM106.78 billion in 2024, representing a 43.7% increase over 2023 and surpassing pre-pandemic figures by 20%.

This growth has spurred job creation across hospitality, retail, transportation, and cultural sectors, contributing significantly to Malaysia’s GDP and supporting small and medium enterprises (SMEs) in rural and urban areas alike.

Diverse Attractions and Global Recognition

Malaysia’s diverse attractions continue to captivate travelers worldwide. Visitors are drawn to iconic landmarks such as the Petronas Twin Towers and Batu Caves, alongside natural wonders including the pristine beaches of Langkawi and Tioman Island, and the biodiverse rainforests of Sarawak and Sabah, home to unique wildlife like orangutans and proboscis monkeys.

The country’s vibrant cultural festivals, world-class cuisine, and warm hospitality further enhance its appeal. In 2024, Malaysia was named Asia’s “most loved country” by Insider Monkey, a testament to its growing international reputation.

Sustainability and Future Prospects

Malaysia is also committed to sustainable tourism development. Initiatives promoting eco-tourism, community-based tourism, and conservation efforts are gaining momentum, aligning with global trends and traveler preferences. The government’s 2024-2026 tourism roadmap emphasizes responsible tourism practices, digital innovation, and diversification of tourism products to include wellness, adventure, and cultural tourism.

Looking ahead, Malaysia is poised to surpass 26.2 million tourist arrivals by the end of 2025, fully recovering from the pandemic’s impact and setting new records. The upcoming Visit Malaysia Year 2026 campaign is expected to further boost international arrivals, supported by continued marketing efforts, enhanced infrastructure, and strategic partnerships with global travel stakeholders.

With its blend of strategic policy, enhanced connectivity, rich cultural heritage, and commitment to sustainable tourism, Malaysia is not only leading Asia’s tourism recovery but also redefining the region’s travel landscape as a premier destination for travelers worldwide.

In a decisive stride towards digital transformation and enhanced traveler convenience, Kuwait has launched its new e-Visa portal, effective July 2025. The initiative, spearheaded by the Ministry of Interior and reported by Gulf News, positions Kuwait among the Gulf region’s digital frontrunners by streamlining the visa process for visitors from a wide array of countries.

The e-Visa platform, available through e.gov.kw, is open to nationals from most European and North American countries, Australia, Japan, and all Gulf Cooperation Council (GCC) residents. This digital gateway welcomes applications for four primary visa categories:

• Tourist Visa (90 days per entry): Welcoming globe-trotters eager to explore Kuwait’s culture and landscape.
• Family Visit Visa (30 days): Easing reunions for relatives of Kuwaiti residents.

• Business Visit Visa (30 days): Facilitating professionals and entrepreneurs attending meetings or forging partnerships.

• Official Visit Visa (30 days): Streamlining entry for government delegations and diplomats.

Each visa category comes with dedicated requirements and a hassle-free, paperless application flow.
Applying for a Kuwaiti entry visa is now entirely digital, removing the need for embassy visits or physical paperwork. The process involves:

1. Registering online via email or government account.
2. Selecting the suitable visa type aligned with the visit's purpose.
3. Zploading essential documents, including:
   A passport bio page (valid for at least 6 months)
   A passport-sized photo on a white background
   Evidence of return flight and hotel bookings
   Sponsor or invitation letters where required
4. Paying visa fees online (ranging from USD 10 to USD 30, depending on nationality).
   Tracking the application using a passport number or reference code.
5. Visa decisions are typically made within 1–3 working days. Approved applicants receive their e-Visas via email, ready for printout or digital presentation upon arrival.

This fully digital system lies at the heart of Kuwait’s Vision 2035, marking a significant leap forward in public service modernization. The move also reflects broader regional goals within the GCC to foster seamless cross-border mobility, reinforcing Kuwait’s commitment to welcoming visitors and investors in a tech-forward, streamlined manner.

Key rules to know include:

• Stay Limits: Tourist visas allow stays of up to 90 days; all other categories permit 30-day visits.
• Eligibility: Open to citizens of approved countries and all GCC residents.
• Visa on Arrival: Still available for some nationalities—however, travelers are encouraged to use the e-Visa system for efficiency.
• Enforcement: Overstays or misuse may result in fines or future entry bans—a firm reminder that digital convenience comes with clear accountability.

With its new e-Visa portal, Kuwait is not only simplifying travel but also setting a digital benchmark in the region—paving the way for smarter, faster, and more welcoming borders.

The European Union is set to revolutionize the Schengen visa application process by making it fully digital by 2028, phasing out the traditional paper-based applications and visa stickers. Instead, a secure, encrypted digital barcode will replace the physical visa sticker, enhancing security, speeding up processing, and embracing technological innovation.

France pioneered this digital move by issuing 70,000 digital Schengen visas with barcodes during the 2024 Paris Olympics. Travelers scan these barcodes at border checkpoints, allowing immigration officials to access personal and visa details through a central EU database. This pilot marked a significant step toward a seamless, contactless travel experience.

From the applicant’s perspective, the entire visa process will be conducted online. Individuals will upload documents, monitor their application's progress, and pay fees digitally through a centralized EU portal. After completing these steps, travelers receive a digitally signed barcode visa. First-time applicants will still need to provide biometric data in person, but repeat travelers whose biometric data have been collected within the past 59 months will enjoy a simplified process.

Applicants must apply through the embassy of their main destination or, for trips involving multiple countries, via the embassy of the country where they will spend the most time or enter first. Most countries use application centers like VFS Global, except Spain, which uses BLS International in India, while France requires appointment booking via the Démarches Simplifiées platform.

 Required documents include a valid passport with at least six months’ validity and two blank pages, a completed application form, photographs, travel insurance with coverage of €30,000 or more, flight and hotel bookings, a cover letter, and financial proof such as recent bank statements or salary slips.

Biometric data—fingerprints and photograph—must be provided during the appointment for first-time applicants and then stored in the EU’s Visa Information System to facilitate future applications. Visa fees generally stand at approximately €80 for adults, €40 for children aged 6 to 12, and are free for children under six, with additional service fees depending on the application center.

Processing times are typically 15 calendar days but can extend to 30 or even 60 days during busy periods or for complex cases. Applicants are advised to apply 30 to 60 days before their trip and avoid last-minute filings to reduce the risk of delays. Embassies like Lithuania, Latvia, and Estonia often offer faster processing times and have lower rejection rates.

Applicants should be prepared for the possibility of interviews, especially with embassies such as Germany and France, where questions about their itinerary, finances, and intent to return might be asked.
Changes to the appeals process were introduced in Germany as of July 1, 2025, where informal appeals are no longer permitted, and rejected applications must undergo formal legal procedures. Additionally, Indian nationals who have previously held two Schengen visas within three years may now qualify for multi-year visas valid for two or five years under the EU’s new “cascade” regime.
This digital upgrade not only reduces paperwork and costs but also significantly enhances fraud prevention and border security across the 27 Schengen countries. Travelers can expect a more transparent, streamlined visa application and entry process, embracing the future of travel in Europe with greater convenience and security. For the latest updates, travelers should consult the official EU visa website.

Starting August 1, 2025, Sri Lanka will grant one-year visas to Maldivian nationals, a significant policy shift aimed at strengthening regional tourism and economic cooperation, Foreign Minister Vijitha Herath announced during the 2025 Hotel Show in Colombo. Previously, Maldivians could only obtain short-term visas under certain conditions, limiting travel and stays.

This new visa provision is expected to encourage more frequent visits and longer stays, particularly boosting health tourism, as many Maldivians have historically traveled to Sri Lanka for medical treatment but faced visa-related hurdles that caused a decline in arrivals.

The move comes ahead of Sri Lankan President Anura Kumara Dissanayake’s upcoming official visit to the Maldives, at the invitation of Maldivian President Dr. Mohamed Muizzu, where both sides will engage in high-level discussions to further deepen bilateral ties and explore cooperation opportunities in the hospitality sector.

This policy complements Sri Lanka’s broader tourism revival strategy, which recently included waiving visa fees for tourists from 40 additional countries, including the UK, expanding visa-free access to a total of 47 countries. Although this expansion is expected to reduce direct visa fee revenue by an estimated USD 66 million, the government views it as a strategic investment to stimulate long-term growth in tourist arrivals and economic recovery.

This enhanced visa offering for Maldivians not only strengthens people-to-people connections with a key neighboring country given that Maldives grants visa-free entry to Sri Lankan nationals—but also signals Sri Lanka’s commitment to revitalize its tourism sector by facilitating easier, more sustained travel from the region.

As international travel surges this summer, Emirates has unveiled fresh insights into global travel trends, showing a marked shift towards immersive cultural experiences and lesser-explored destinations. Analysis of booking data and flight searches for July and August reveals where wanderlust is taking travellers in 2025 and the results point to exciting new hotspots across Asia, Europe, and the Indian Ocean.

Overall global flight searches for summer 2025 have risen by 7% compared to last year. France tops the list with a remarkable 35% increase in outbound travel searches, followed closely by Ireland, Canada, and Saudi Arabia. Germany and the UAE also show robust demand, underscoring widespread intent to travel from major hubs.

But it is the Far East and Indian Ocean that really steal the spotlight in Emirates’ summer booking patterns. Vietnam emerges as this year’s breakout star with a phenomenal 61% jump in interest paired with strong booking numbers. Emirates operates 25 weekly flights to three Vietnamese cities Ho Chi Minh City, Hanoi, and new this June, Da Nang via Bangkok offering seamless connections from Europe and key American hubs.

Vietnam’s appeal is multifaceted: its vibrant cities, UNESCO World Heritage sites, and over 3,000 km of unspoiled coastline entice culturally curious travellers and culinary adventurers alike. From bustling street markets to hidden gems, Vietnam promises an authentic feast for the senses.

Not far behind, the tropical island paradise of Mauritius captivates travellers with a 41% rise in flight searches. Emirates offers two daily A380 flights to this idyllic Indian Ocean destination, perfect for those seeking luxury and tranquility.

Sri Lanka also ranks highly with a 32% surge in interest, thanks to its rich culture, pristine beaches, scenic ‘tea country,’ and accessible luxury. Meanwhile, Japan, a perennial favourite, continues to draw travellers with a 28% rise in flight searches. Emirates’ 21 weekly flights connect passengers to Tokyo Narita, Tokyo Haneda, and Osaka, providing gateway access to Japan’s blend of stunning landscapes, modern cities, and renowned cuisine.

Completing the top five, France enjoys a 25% increase in booking demand. Emirates supports this boost robustly, flying 21 weekly routes including three daily A380 flights to Paris, daily A380s to Nice, and a daily A350 service to Lyon helping meet the heightened demand from global travellers.

Travellers in the UAE have increased flight searches by 13%, with rising interest in destinations like Sri Lanka, Jordan, France, India, Lebanon, and Morocco. US-based Emirates customers are increasingly exploring African destinations such as Egypt, Kenya, and South Africa, while UK travellers have ramped up searches by 12%, focusing on far-flung locales like New Zealand, Australia, Japan, Sri Lanka, and Mauritius.

Indian travellers show growing appetite for Australia, New Zealand and Ireland, while Australians plan their European summer adventures with increased interest in France and the UK. German travellers are heading east with rising searches for Japan, Vietnam, South Korea, and the Seychelles.

Longer vacations dominate summer plans, with nearly one-third of travellers from India, Australia, the UK, and Germany extending their trips beyond a month. US travellers typically opt for slightly shorter, 2-3 week getaways.

With inbound passenger traffic projected to remain strong this summer, Dubai continues to affirm its position as a premier global destination year-round. Emirates’ data show solo travellers make up nearly half of visitors from the US, India, and Australia, blending business and leisure in stays averaging just over a week.

Family travel patterns vary by nationality: about one-third of US and Indian visitors arrive with family, with Indian families preferring shorter visits and American families exploring Dubai over 1-2 weeks. UK families usually stay longer than two weeks.

Couples also represent a significant visitor segment, especially younger Australian and German pairs who favor extended stays ranging from two weeks up to a month maximising their time to explore Dubai’s extensive offerings.

Emirates’ data reflects flight searches and bookings on emirates.com for travel between 1 July and 30 August 2025, compared year-over-year.

This summer, with Emirates’ extensive global network, travellers are embracing fresh experiences, new cultures, and longer escapes—proving that the world’s curiosity is as boundless as ever.

Starting July 1, 2025, Armenia has opened its doors visa-free to citizens and residents of all Gulf Cooperation Council (GCC) countries, including the UAE, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. This landmark policy allows GCC passport holders and expatriates with valid residency permits (valid for at least six months) to visit Armenia for tourism, leisure, or business stays of up to 90 days within any 180-day period—without the need for a visa.

This move marks a significant expansion of Armenia’s visa-free regime, which previously applied only to select GCC nationals such as those from the UAE, Qatar, and Kuwait. By extending visa-free access to all GCC countries and their residents, Armenia aims to position itself as an accessible and welcoming destination in the South Caucasus, capitalizing on growing interest among Gulf travellers seeking authentic cultural experiences, scenic landscapes, and unique culinary offerings.

Armenia’s rich historical heritage, including ancient monasteries and vibrant urban culture in its capital Yerevan, combined with its natural beauty such as Lake Sevan and Dilijan National Park make it an attractive choice for GCC visitors. The country’s strategic location at the crossroads of Europe and Asia, coupled with direct flights from Gulf carriers like flydubai, Air Arabia, and Wizz Air, further enhances its appeal.

Officials highlight that the visa exemption will not only boost tourism but also strengthen economic and cultural ties between Armenia and the Gulf region, fostering increased business exchanges and investment opportunities. The policy also broadens accessibility for the substantial expatriate communities residing in the GCC, facilitating easier travel and deeper regional connections.

In summary, Armenia’s new visa-free entry for GCC citizens and residents is a strategic step to attract more visitors from the Gulf, offering them hassle-free access to explore its rich culture, stunning landscapes, and business potential starting mid-2025.