Red Sea Global has revealed plans to launch Nammos Resort AMAALA in 2025, marking the first international expansion of the acclaimed Greek luxury brand Nammos Hotels & Resorts.

Located in the stunning Triple Bay area of Saudi Arabia’s Amaala destination on the Red Sea coast, the resort will feature 110 rooms with breathtaking sea views and 20 branded waterfront residences overlooking the AMAALA Marina and the Corallium Marine Life Institute.The resort’s design is a harmonious blend of Saudi and Greek influences, created by Foster + Partners with interiors by Lazaro Rosa Violan Studio and Elastic Architects.

It combines the traditional Hijazi architectural elements-such as elegant arches and intricate detailing-with the minimalist Cycladic style of Mykonos, characterized by whitewashed walls, terrazzo floors, and a sophisticated color scheme of aquamarine, white, and gold. This unique fusion reflects a cultural dialogue between the two regions, offering guests a luxurious and authentic atmosphere.

Nammos Resort AMAALA will provide a wide range of upscale amenities, including a private beach, a luxury spa, a modern fitness center, and a children’s club, catering to families and wellness seekers alike. Guests will enjoy four exceptional dining options: Horizon Bar, which offers panoramic views of the Red Sea sunsets; Nammos Restaurant on the exclusive Hijaz Island, accessible only by boat and featuring an infinity pool; Nalu Restaurant, specializing in Latin American-Asian fusion cuisine; and Omnia Restaurant, which will host a rotating selection of international guest chefs.

This resort is part of Amaala’s initial development phase, which includes eight resorts with a total of 1,400 rooms in Triple Bay, with plans to expand to 12 resorts and three residential communities.

Amaala spans an impressive 4,000 square kilometers within the Prince Mohammed bin Salman Nature Reserve and is dedicated to sustainability by restricting development to just 5% of the area, preserving the natural environment, and operating entirely on renewable energy to achieve a zero-carbon footprint.

Upon completion, Amaala will feature approximately 4,000 hotel rooms across 30 hotels, 1,200 luxury residences, marinas for yachts, upscale retail outlets, fine dining venues, wellness centers, and entertainment facilities.

The project is expected to inject SAR 11 billion (around USD 3 billion) into Saudi Arabia’s economy and create up to 50,000 jobs, supporting the Kingdom’s Vision 2030 initiative to diversify its economy through sustainable luxury tourism.

Nammos Resort AMAALA is poised to become a landmark destination in the Middle East, offering an unparalleled blend of cultural heritage, luxury hospitality, and environmental stewardship in one of the world’s most pristine coastal regions.

Sri Lanka’s tourism sector is showing promising signs of recovery, with a 33% year-on-year (YoY) increase in tourist arrivals during the first 10 days of June 2025. The island welcomed 43,962 visitors compared to 33,017 in the same period last year.

The daily average number of tourists also rose significantly, reaching 4,396 visitors per day, up from 3,302 during the first 10 days of June 2024. This uptick is encouraging, especially given that June is traditionally an off-season month for travel to Sri Lanka.

The Sri Lanka Tourism Development Authority (SLTDA) projects 177,257 arrivals for the entire month of June. However, industry stakeholders remain cautious due to a shortfall in arrivals during the first five months of 2025. From January to May, tourist arrivals missed projections by a cumulative 279,452 visitors, underscoring ongoing challenges in converting interest into actual visits despite improving macroeconomic conditions.

Between January 1 and June 10, 2025, Sri Lanka welcomed over 1.07 million tourists, marking a 16% increase compared to 927,196 visitors during the same period in 2024. Notably, arrivals in January, February, and May 2025 exceeded pre-pandemic levels seen in 2018, highlighting Sri Lanka’s renewed appeal as a travel destination.

Despite these positive trends, consistent growth remains elusive. A key hurdle has been the delay in launching a global tourism campaign, which has not been updated in 16 years. The much-anticipated ‘Nation Branding’ campaign, set to launch on June 26, is expected to boost Sri Lanka’s visibility in key markets and drive higher arrivals during the lucrative winter season.

In June 2025, India, the UK, and Bangladesh emerged as the top source markets, contributing 12,362, 3,740, and 2,717 tourists respectively. Year-to-date, India leads with 216,422 arrivals, followed by Russia (111,285) and the UK (100,014). These markets remain central to Sri Lanka’s tourism recovery strategy.

Sri Lanka aims to attract 3 million tourists and generate $5 billion in tourism revenue by the end of 2025. To meet this target, the industry needs to draw approximately 1.93 million visitors 64.2% of the annual goal during the remaining months of the year. So far, the sector has generated over $1.54 billion in revenue in the first five months, with $3.46 billion still needed to reach the target.

In 2024, Sri Lanka’s tourism revenue reached $3.16 billion, a substantial 53.2% increase from $2.07 billion in 2023, reflecting the sector’s strong recovery momentum.

Stay tuned for updates on the upcoming Nation Branding campaign and further developments in Sri Lanka’s tourism industry.

Starting July 1, 2025, residents of the United Arab Emirates (UAE) holding valid residency permits will be able to enter Armenia without a visa, marking a significant expansion of Armenia’s visa-free travel policy. Previously, only UAE nationals enjoyed visa-free access, while expatriate residents had to obtain visas on arrival.

The new policy applies to residents with residency permits valid for at least six months and allows stays of up to 90 days within any 180-day period for tourism, leisure, or business purposes.

This change is part of a broader Armenian government initiative to enhance tourism, investment, and economic ties with the Gulf Cooperation Council (GCC) countries, which include the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. The policy also aligns with Armenia’s visa-free arrangements for residents of the European Union, the Schengen Area, and the United States.

The Armenian cabinet approved this reform in May 2025 to facilitate easier travel for expatriates living in these economically significant regions and to boost Armenia’s attractiveness as a destination for short-term visitors and business travelers.

Armenia’s strategic location at the crossroads of Europe and Asia, combined with its rich cultural heritage—including UNESCO World Heritage monasteries like Geghard and Khor Virap—and natural attractions such as Lake Sevan and Dilijan National Park, makes it an appealing destination for UAE residents, particularly expatriates.

The country is accessible via direct flights from Dubai and other UAE cities through airlines such as flydubai, Air Arabia, and Wizz Air. Armenian tourism officials expect the visa-free entry for UAE residents to increase tourist arrivals, strengthen economic relations, and promote business engagements between Armenia and the GCC.

Lusine Gevorgyan, Chairperson of Armenia’s Tourism Committee, emphasized that this milestone reflects Armenia’s commitment to making the country more accessible to regional travelers seeking meaningful cultural and leisure experiences. The visa waiver is also expected to encourage more frequent travel and investment flows, with officials optimistic about a rise in direct flights and business cooperation.

In summary, from July 1, 2025, UAE residents with valid residency permits will benefit from visa-free entry to Armenia for up to 90 days, a move designed to enhance tourism, business, and bilateral relations between Armenia and the GCC region.

Vietnam’s tourism industry is making headlines in 2025, as the country rolled out the welcome mat for a staggering 9.2 million international visitors in just the first five months of the year. This impressive milestone marks a dramatic leap—up nearly 24% compared to the same period last year—and signals a vibrant comeback for Vietnam as a global travel hotspot.

The surge is powered by a wave of travelers from key Asian markets. China tops the list, sending over 1.58 million tourists between January and March—a jump of more than 78% year-on-year, according to the Vietnam National Administration of Tourism (VNAT). South Korea follows closely, with 1.3 million arrivals, while India, Japan, and Taiwan are also showing robust growth.

Notably, neighboring countries like Cambodia and the Philippines have doubled their visitor numbers, reflecting a broader regional enthusiasm for Vietnam’s unique blend of culture, cuisine, and natural beauty.

European tourists are returning in droves, too, especially from visa-exempt countries like the UK, France, and Germany. Russia stands out with a remarkable 110% increase in arrivals. Meanwhile, long-haul travelers from the United States and Australia continue to flock to Vietnam’s vibrant cities and scenic landscapes.

This tourism boom is no accident. The Vietnamese government has actively relaxed visa policies, launched savvy promotional campaigns, and invested in infrastructure to make travel smoother and more appealing. The Tet (Lunar New Year) holiday in early 2025 provided an extra boost, with tourism revenues in some provinces surpassing VND 1 trillion (about US$39.5 billion) and foreign arrivals spiking by 30% during the festive season (VNAT, 2025).

With these record-breaking numbers, Vietnam’s tourism sector is not just bouncing back from the pandemic—it’s setting new benchmarks and fueling economic growth through job creation, increased spending, and stronger global connections. If this momentum continues, Vietnam is well on its way to becoming one of Asia’s most sought-after destinations (VNAT, VietnamPlus, 2025).

Malaysia has firmly established itself as Asia’s most visited country in the first quarter of 2025, attracting over 10.1 million foreign tourists and surpassing long-time regional leaders such as Thailand and Singapore. This impressive 22% year-on-year increase signals a significant shift in the region’s tourism dynamics, highlighting Malaysia’s growing prominence as a top global travel destination.

Visa Relaxation Fuels Tourism Surge

A key factor driving this surge is Malaysia’s progressive visa policies. The government extended visa-free entry for Chinese nationals for five years, with the possibility of further extension until 2036, and granted Indian tourists visa-free access through 2026.

These initiatives have dramatically lowered travel barriers for two of the world’s largest outbound travel markets, resulting in a substantial influx of visitors. Additionally, Malaysia has implemented streamlined e-visa and eNTRI (Electronic Travel Registration & Information) systems, enabling faster and more convenient entry for tourists from over 60 countries.

Singapore Leads as Top Source Market

Singapore remains Malaysia’s largest source of visitors, with nearly 5 million arrivals in Q1 2025, reflecting strong bilateral ties and seamless cross-border travel facilitated by improved transport links such as the Rapid Transit System (RTS) connecting Johor Bahru and Singapore.

China follows closely as the second-largest market, contributing 1.12 million visitors, while Indonesia ranks third with 1.08 million tourists. Other notable source countries include Thailand, Brunei, India, and Australia, indicating Malaysia’s broad regional and international appeal.

Regional Competition and Changing Travel Patterns

Malaysia’s rise comes amid evolving regional tourism trends. Thailand, historically Southeast Asia’s tourism leader, recorded 9.55 million visitors in Q1 2025, placing it second behind Malaysia. Vietnam and Singapore followed with 6 million and 4.3 million arrivals, respectively.

Malaysia’s reputation for safety, family-friendly environments, and cultural diversity has attracted travelers seeking alternatives to traditional hotspots. Meanwhile, Thailand has faced challenges including political unrest and security concerns that have impacted tourist confidence.

Strategic Infrastructure and Connectivity Investments

Malaysia’s tourism revival is supported by significant investments in infrastructure and connectivity. Since mid-2024, the Ministry of Tourism, Arts, and Culture has facilitated over 3,100 weekly international flights with a combined seating capacity exceeding 620,000, enhancing accessibility from key markets in Asia, Europe, and North America.

Major airports such as Kuala Lumpur International Airport (KLIA) and Penang International Airport have undergone upgrades to improve passenger experience. The government has also expanded tourism corridors and improved road and rail networks to popular destinations like Langkawi, Penang, and the Cameron Highlands.

Economic Impact and Industry Growth

The tourism sector’s resurgence is delivering substantial economic benefits. Malaysia welcomed 6.7 million international visitors in the first two months of 2025 alone, a 31.3% increase compared to the previous year and 14.5% above pre-pandemic levels. Total tourist receipts reached RM106.78 billion in 2024, representing a 43.7% increase over 2023 and surpassing pre-pandemic figures by 20%.

This growth has spurred job creation across hospitality, retail, transportation, and cultural sectors, contributing significantly to Malaysia’s GDP and supporting small and medium enterprises (SMEs) in rural and urban areas alike.

Diverse Attractions and Global Recognition

Malaysia’s diverse attractions continue to captivate travelers worldwide. Visitors are drawn to iconic landmarks such as the Petronas Twin Towers and Batu Caves, alongside natural wonders including the pristine beaches of Langkawi and Tioman Island, and the biodiverse rainforests of Sarawak and Sabah, home to unique wildlife like orangutans and proboscis monkeys.

The country’s vibrant cultural festivals, world-class cuisine, and warm hospitality further enhance its appeal. In 2024, Malaysia was named Asia’s “most loved country” by Insider Monkey, a testament to its growing international reputation.

Sustainability and Future Prospects

Malaysia is also committed to sustainable tourism development. Initiatives promoting eco-tourism, community-based tourism, and conservation efforts are gaining momentum, aligning with global trends and traveler preferences. The government’s 2024-2026 tourism roadmap emphasizes responsible tourism practices, digital innovation, and diversification of tourism products to include wellness, adventure, and cultural tourism.

Looking ahead, Malaysia is poised to surpass 26.2 million tourist arrivals by the end of 2025, fully recovering from the pandemic’s impact and setting new records. The upcoming Visit Malaysia Year 2026 campaign is expected to further boost international arrivals, supported by continued marketing efforts, enhanced infrastructure, and strategic partnerships with global travel stakeholders.

With its blend of strategic policy, enhanced connectivity, rich cultural heritage, and commitment to sustainable tourism, Malaysia is not only leading Asia’s tourism recovery but also redefining the region’s travel landscape as a premier destination for travelers worldwide.

A recent study by comparison platform HelloSafe has identified Singapore as the safest country in Asia for travelers in 2025, while the Philippines has been ranked as the least safe destination not only in Asia but globally.

According to the HelloSafe Safety Index, which evaluates countries on a scale where 0 represents the safest and 100 the least safe, Singapore achieved a score of 19.99, placing it second worldwide behind Iceland, which leads with 18.23 points. Denmark, Austria, and Switzerland round out the global top five, with Singapore being the only non-European nation in this elite group.

The HelloSafe index is based on 35 objective criteria across five categories: natural disasters, societal violence, involvement in armed conflicts, health infrastructure, and militarization. The company emphasizes that the ranking is designed to reflect overall security and safety, not the attractiveness of a country as a tourist destination. The methodology assigns up to 30 points for natural disasters, 20 each for societal violence, armed conflict involvement, and healthcare infrastructure, and 10 points for militarization.

In contrast to Singapore’s high ranking, the Philippines received a score of 82.32, making it the least safe country for travelers in 2025. Colombia (79.21), Mexico (78.42), India (77.86), and Russia (75.65) follow as the next least safe destinations. The United States, notably, ranked 14th least safe with a score of 59.47.

The study also highlights regional differences within Southeast Asia. Malaysia, with a score of 36.92, is categorized as "Safe," while Vietnam (51.33) and Thailand (52.39) are considered "Not Very Safe." Indonesia, with a score of 72.94, falls into the "Dangerous" category.

Europe remains the safest continent for travelers, with 12 of the top 15 safest countries located there. Bhutan and Qatar are the only other non-European countries to make the top 15, ranking 11th and 12th, respectively. France, however, is an exception among European countries, ranking 80th globally due to ongoing concerns about terrorism.

HelloSafe’s findings challenge some common perceptions about travel safety, revealing that some popular destinations may not always align with travelers’ assumptions about security