Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

Flying in and out of Cape Town just got even more convenient this summer as international airlines ramp up their schedules to the Mother City. Qatar Airways, recently voted the World’s Best Airline for a record ninth time in 2025 by Skytrax, is adding two extra weekly flights from Doha, upping their total to 12 weekly services. This near double-daily frequency promises greater flexibility and potentially more competitive fares for travellers.

A highlight for tech-savvy flyers: Boeing 777 flights are fitted with Starlink, offering free in-flight internet access to stream Netflix and more while deciding between chicken or beef meals.

But Qatar is not alone in expanding; Norse Atlantic Airways, which launched its inaugural Cape Town flights last year, is back with increased service. Starting October 28, 2025, Norse will resume its seasonal route to London Gatwick with three weekly flights, scaling up to four weekly from December 2025 through April 2026. This route, serviced by Boeing 787 Dreamliners, offers budget-conscious travellers direct access to and from the UK with increased frequency and ease.

Meanwhile, French connection lovers have cause to celebrate as Air France returns with seasonal flights between Paris and Cape Town. From mid-December 2025 to mid-January 2026, it will operate daily services connecting these two iconic cities.

For those dreaming of tropical paradise, South African Airways is launching non-stop flights from Cape Town to Mauritius starting December 9, 2025. This new route offers a direct escape to sandy beaches and turquoise waters without the need to transit through Johannesburg.

With these enhanced offerings from major global airlines, Cape Town is poised to become an even more accessible and attractive destination for international travellers during the summer season and beyond.

A dramatic arc of water erupted over Emirates’ Boeing 777-300ER as Flight EK310 touched down at Hangzhou Xiaoshan International Airport on July 30, marking not just the arrival of a new daily flight but a new era of connectivity between the innovation capitals of Dubai and China’s Silicon Valley. The ceremonial water cannon salute, gift packages for inaugural passengers, and a VIP delegation comprising Emirates’ senior leaders all signaled a high-profile debut for the airline’s fifth mainland Chinese destination a feat achieved within a month of its last launch in Shenzhen.

Hangzhou, a city of over 2,000 years of cultural legacy and the birthplace of Alibaba, is fast earning its “China’s Silicon Valley” moniker as it leads advances in artificial intelligence, big data, and digital commerce. It’s this dual identity historic hub and digital trailblazer that Emirates is tapping into with its new daily service, connecting not just tourists but entrepreneurs, traders, and tech enthusiasts. “Connecting these two cities makes perfect sense,” said Sheikh Majid Al Mualla, Emirates’ Divisional Senior Vice President, International Affairs, highlighting both heritage and innovation.

The logistical backbone supporting this flight the Boeing 777-300ER boasts eight First class suites, 42 Business class seats, and 304 Economy seats, a total of 2,478 seats each week between Dubai and Hangzhou. For Hangzhou’s e-commerce giants and bustling manufacturing sector, it’s the sky-high cargo capacity that truly stands out. Each flight ferries up to 16 tonnes of high-value cargo, streamlining the movement of electronics, pharmaceuticals, perishables, and Alibaba’s e-commerce goods directly to global markets via Dubai.

This is a boon for UAE consumers and businesses, who now gain faster, more cost-effective access to Chinese products as Emirates SkyCargo leverages Hangzhou’s vast logistics infrastructure and digital trade ecosystem.
Dubai’s magnetism for Chinese travelers is surging: 2024 welcomed 824,000–830,000 Chinese tourists a 30–31% leap over 2023, fueled by enhanced connectivity, language-tailored services, and promotional events. Emirates’ expanded Chinese network now includes 49 weekly flights across Beijing, Shanghai, Guangzhou, Shenzhen, and now Hangzhou, with onboard service tailored for Chinese passengers, including Mandarin-speaking crew and in-flight catering adjustments.

For business, Emirates’ rapid expansion in China two new routes in a single month has prompted a surge in corporate and labor traffic, as well as flows of overseas Chinese visiting families in Europe and beyond. “Before this route, Hangzhou passengers had to connect via Shanghai. Direct service makes the journey seamless and reflects strong demand from business, labor, and diaspora communities,” said Adam Li, Emirates’ Vice President – China.

Hangzhou’s digital economy industries generated over Dh1 trillion (¥2 trillion) in 2024, accounting for nearly a third of the city’s GDP. Its cross-border e-commerce exports are expected to exceed Dh70 billion by 2026—growth directly supported by Emirates’ expanded air corridor. As part of broader BRICS and Belt and Road initiatives, this route is more than an aviation milestone; it’s a statement of intent for commercial, cultural, and technological bridges between East and West.

For Emirates, the inaugural Hangzhou flight is a symbol of two decades of partnership with China. As new air corridors accelerate business flows, tourism, and digital commerce, the world’s horizons for travelers, entrepreneurs, and consumers alike just got a bit broader and a lot more connected.

Key Flight Facts:

• Route: Dubai (DXB) – Hangzhou (HGH)Aircraft: Boeing 777-300ER (8 First, 42 Business, 304 Economy)
• Flight times: EK310 departs Dubai 03:10, arrives Hangzhou 15:30; EK311 departs Hangzhou 00:10, arrives Dubai 04:55
• Cargo: 16 tonnes of bellyhold capacity per flight

Notable Growing Trends:

• 30–31% year-on-year increase in Chinese tourists to Dubai in 2024
• Hangzhou’s digital economy topped Dh1 trillion in 2024 revenue
• Emirates now operates 49 weekly flights between Dubai and China’s five key gateways

Emirates’ launch of daily flights to Hangzhou marks a new chapter for global connectivity, enabling the movement of people, ideas, and trade between two of the world’s most future-focused cities.

In a sweeping move to enhance global connectivity, Qatar Airways has unveiled its expanded winter 2025 schedule, increasing frequencies to over 15 international destinations and setting a new record with up to 10 daily flights between its Doha hub and London Heathrow. This monumental boost reaffirms the carrier’s commitment to providing greater choice and more flexible travel options for both leisure and business passengers worldwide.

More Destinations, More Choices

Travelers flying with Qatar Airways this winter will discover added flight options to key cities across Europe, Africa, Asia, and the Americas. The schedule climb includes:

London Heathrow: Now up to 10 daily flights, the highest-ever frequency for Qatar Airways to any single airport, complemented by British Airways’ double daily services.

Major frequency increases by city:

• Abu Dhabi – up to 6 daily flights
• Berlin – up to 21 weekly flights
• Cape Town – up to 12 weekly flights
• Dublin – up to 17 weekly flights
• Frankfurt – up to 21 weekly flights
• Johannesburg – up to 18 weekly flights
• Madrid – up to 17 weekly flights
• Maldives – up to 4 daily flights
• Manchester – up to 24 weekly flights
• Phuket – up to 4 daily flights
• São Paulo – up to 18 weekly flights
• Sharjah – up to 7 daily flights
• Tokyo Narita – up to 14 weekly flights
• Toronto – up to 7 weekly flights.

Additionally, in partnership with Virgin Australia, the Melbourne–Doha route expands to three daily services, and flights to Canberra will resume, further cementing Qatar Airways’ position as a leader in bridging Australia to the world.

Leadership in Sky-High Connectivity

Keeping pace with modern traveler expectations, Qatar Airways has swiftly equipped all 54 of its Boeing 777 aircraft with complimentary, ultra-fast Starlink Wi-Fi, offering gate-to-gate speeds of up to 500Mbps—available to all passengers, in all classes. The carrier stands as the first in the world to fully outfit and operate over 50 widebody jets with Starlink and remains the exclusive provider of this high-speed service in the Middle East and North Africa region.

The rollout is now expanding to the airline’s Airbus A350 fleet, targeted for completion within a year, making free, high-speed internet even more widely available to passengers journeying to Qatar Airways’ network of over 170 destinations.

Hospitality, Awards, and Environmental Commitment

Qatar Airways’ relentless focus on excellence continues to be recognized: it earned the coveted title of “World’s Best Airline” from Skytrax for a record ninth time in 2025, alongside honors for best business class and best airport lounge. Passengers also benefit from Hamad International Airport recently voted the “Best Airport in the Middle East” for the 11th consecutive year and lauded for its world-class shopping experiences.

Beyond customer experience, Qatar Airways leads as the first Middle Eastern airline to earn IATA’s top-level environmental certification and the inaugural global signatory for anti-wildlife trafficking standards highlighting its ongoing commitment to responsible travel.

As global demand rebounds, Qatar Airways’ expanded winter schedule and drive for onboard innovation solidify its role as a visionary in international aviation, offering travelers more destinations, more comfort, and more seamless connectivity than ever before.

A new chapter is set to take flight in Saudi Arabia’s aviation landscape with the announcement of a Dammam-based low-cost airline, led by UAE’s Air Arabia in partnership with Saudi firms Kun Investment Holding and Nesma Group. Far from just adding another budget carrier to an already bustling market, this initiative is a strategic move deeply aligned with Saudi Arabia’s Vision 2030 economic transformation plan, aiming to diversify the economy, boost tourism, and stimulate regional development.

Dammam, home to King Fahd International Airport Saudi Arabia’s third-largest and a crucial gateway for the Eastern Province, will serve as the airline’s headquarters. This marks a significant pivot from the usual Riyadh and Jeddah focus, placing Dammam at the heart of expanded connectivity efforts. The new carrier is designed to unlock the airport’s untapped potential as a hub linking underserved Tier-2 and Tier-3 cities like Abha, Jazan, and Tabuk with the Gulf capitals Doha, Manama, Kuwait City, and Sharjah, enhancing both domestic and regional access.

The airline is set for an ambitious start with a fleet of 45 aircraft, targeting to serve 81 destinations (24 domestic and 57 international), and plans to transport up to 10 million passengers annually by 2030. This expansion is expected to create over 2,400 direct jobs, boosting the local economy and increasing travel options with affordable fares and greater seat capacity.

Saudi Arabia’s domestic air travel demand has surged past 62 million passengers in 2023, fueled by growing religious tourism and the rise of mega leisure projects like NEOM and AlUla. The new airline aims to cater to these evolving travel patterns by providing competitive, budget-friendly flights that stimulate latent demand in ways the existing full-service carriers do not.

This move comes amid a robust aviation ecosystem supported by heavy investments over SR50 billion into airport modernization and privatization initiatives that tackle infrastructure bottlenecks, making the environment ripe for low-cost carrier growth. With two-thirds of Saudi Arabia’s 35 million population under 35 and rising consumer preferences toward budget travel, the regional aviation market is expanding rather than cannibalizing existing players like Flynas and flyadeal.

The Air Arabia-led consortium, combining regional low-cost expertise and local governance, symbolizes a mature approach to Gulf aviation partnerships. It contrasts with the less successful ventures by foreign carriers lacking regional rooting, emphasizing the importance of cost discipline, fleet strategy, and market alignment to thrive in the Kingdom.

In essence, this new Saudi low-cost airline launching from Dammam is a calculated strategic lever not a gamble to energize the Eastern Province, strengthen regional connectivity, and underpin the Kingdom’s economic diversification through tourism and transport. Its success will hinge on local responsiveness, disciplined operations, and the ability to integrate seamlessly with Saudi Arabia’s broader national vision.

This pioneering airline, expected to begin flights by late 2026, is more than a carrier it is a bold statement on Saudi Arabia’s evolving aviation ambitions and a beacon for the future of budget travel in the region.

In a landmark moment for both its fleet and passenger experience, Etihad Airways has received its first Airbus A321LR at the Airbus Finkenwerder facility in Hamburg a major milestone in the airline’s growth trajectory and a bold step in redefining single-aisle travel.

The new A321LR is the first of 30 such jets set to join the Abu Dhabi-based carrier, ushering in a new era where widebody amenities and luxurious innovations are available on shorter routes. Etihad’s CEO, Antonoaldo Neves, hailed the delivery as “an extraordinary moment,” emphasizing the airline’s mission to deliver “luxury at every altitude” and across its expanding global network.

Among the jet’s standout features is Etihad’s inaugural narrowbody First Suites cabin—a first for the airline. These private suites offer sliding doors, fully-flat beds, and bespoke design touches reminiscent of the airline’s long-haul flagship products. Window seats are further enhanced by 20-inch 4K screens, Bluetooth pairing, wireless charging, and companion seating, blurring the line between widebody and narrowbody experiences.

The 14-seat Business Class cabin features a 1-1 herringbone layout akin to widebody flagships, with direct aisle and window access for every guest. Each seat sports a 17.3-inch 4K screen, wireless charging, and Bluetooth connectivity, elevating comfort and privacy on short-haul journeys.

Etihad’s Economy Class also receives a premium upgrade, offering 144 seats with extra space, 13.3-inch 4K seatback touchscreens, USB charging, and Bluetooth connection for personal headphones plus over a thousand hours of content. Increased overhead luggage space also brings widebody convenience to the narrowbody segment.

Airbus Executive Vice President Sales, Benoît de Saint-Exupéry, commented on the delivery: “The arrival of Etihad’s first Airbus A321LR symbolizes innovation and partnership, deepening the longstanding bond between Airbus and the UAE. This aircraft sets a new comfort benchmark for single-aisle jets and expands Etihad’s global reach from Abu Dhabi.”

The A321LR is also equipped with next-generation Viasat Wi-Fi, promising lightning-fast speeds reaching 100’s of Mbps for uninterrupted streaming, browsing, and gaming at cruising altitude. This gate-to-gate connectivity will be available on Asian routes from September 2025, ensuring travelers stay productive and entertained throughout their journey.

Set to debut commercially on 1 August 2025 on the Abu Dhabi–Phuket route, the A321LR will soon serve a diverse mix of both short- and medium-haul destinations, including Bangkok, Copenhagen, Milan, Paris, Tunis, Zurich, and more. The aircraft’s arrival is a key pillar in Etihad’s “Journey 2030” vision to reinforce Abu Dhabi as a world-class aviation hub and support the airline’s goal of reaching 38 million annual passengers by 2030.

With another nine A321LRs landing in 2025 and an ambitious slate of 27 new routes in a single year, Etihad is poised to bring the luxury of widebody flying to more travelers and more destinations than ever before—raising the bar for what’s possible in single-aisle aviation.