Emirates has once again redefined excellence at the Arabian Travel Market (ATM) 2025, marking its most successful presence to date with record visitor numbers and nearly 40 strategic partnerships forged across the global travel ecosystem. Held at the Dubai World Trade Centre from April 28 to May 1, the event brought together over 55,000 industry professionals from 161 countries and featured more than 2,800 exhibitors, making it the largest edition in ATM’s 32-year history.

Record-Breaking Engagement and Showcase of Innovation

Emirates’ stand was the centerpiece of ATM 2025, welcoming a staggering 27,000 visitors over the four-day event. Attendees experienced firsthand the airline’s latest innovations, including the new-generation A350 Business Class and Premium Economy seats, the signature Onboard Lounge and Shower Spa, and a dedicated showcase of sustainability and accessible travel initiatives.

The presence of high-profile guests, including UAE royal dignitaries such as His Highness Sheikh Mohammed bin Rashid Al Maktoum, underscored the airline’s leadership in shaping the future of global travel.

Forging the Future Through Strategic Partnerships

Emirates announced nearly 40 strategic partnerships, spanning tourism boards, ministries from 21 countries, technology partners, cruise lines, airlines, and rail operators. Among the most notable collaborations were the extension of the long-term partnership with MSC Cruises and a new agreement with Hapag-Lloyd, both aimed at reinforcing Dubai’s status as a premier cruise hub and enriching the air-sea travel experience for passengers.

Emirates also reinforced its executive partnership with the Cruise Lines International Association (CLIA), further solidifying its leadership in the luxury cruise segment.

In the aviation sector, Emirates expanded its global reach through new interline and codeshare agreements. The airline explored the framework for an interline agreement with Kuwait Airways and began discussions on reciprocal codesharing with Philippine Airlines.

Emirates also officially activated its codeshare partnership with Condor, granting Condor passengers access to 13 Emirates destinations via Dubai, including popular leisure spots such as Bali, Bangkok, Phuket, and Cape Town. Additionally, a new codeshare agreement with Air Seychelles was established, further broadening Emirates’ network and offering seamless connectivity for travelers across continents.

Elevating the Passenger Experience

Emirates unveiled a fleet of retrofitted aircraft featuring refreshed interiors, with upgraded A380s now serving key routes to Bangkok, Hong Kong, Nice, and Perth, and renovated Boeing 777s deployed on routes to Madrid, Kuala Lumpur, Phuket, Frankfurt, and Dublin. These enhancements are part of Emirates’ ongoing mission to deliver a refined, luxurious travel experience and to position itself at the forefront of the industry’s evolution.

Empowering the Travel Ecosystem

Recognizing the diverse needs of the global travel market, Emirates launched a series of initiatives aimed at empowering different travel segments. The airline hosted its first-ever travel industry workshop series, partnering with seven tourism boards and attracting over 350 trade partners from 15 countries.

These workshops, alongside more than 600 industry meetings and networking sessions, provided a platform for knowledge exchange and fostered deeper collaboration within the travel sector. Emirates also signed a Memorandum of Understanding (MOU) with American Express Middle East, exploring new offerings for small and medium-sized enterprises (SMEs) across the Middle East and North Africa. This partnership is expected to deliver tailored payment solutions and exclusive incentives, further supporting the region’s vibrant SME sector.

A Vision for Tomorrow’s Tourism

The announcements at ATM 2025 reflect Emirates’ ambitious vision for the future of international travel, perfectly aligned with the event’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity.” By leveraging its extensive network, cutting-edge technology, and strategic partnerships, Emirates is not only elevating the passenger experience but also driving the growth of global tourism.

As the airline celebrates its 40th year of operations, its bold innovations and collaborative approach signal a new chapter in the evolution of international travel.

A Platform for Global Dialogue and Collaboration

Emirates’ presence at ATM 2025 was not limited to product launches and partnership signings. The airline played a pivotal role in fostering dialogue and collaboration among global tourism stakeholders. Emirates welcomed delegations from around the world, including a high-profile visit from Jamaica’s Ministry of Tourism, and renewed longstanding relationships with organizations such as the International Congress and Convention Association (ICCA), IDP Education, and Huawei.

These engagements reflect Emirates’ holistic approach to tourism development, encompassing everything from student travel and business events to digital innovation and destination marketing.

As the global travel industry continues to recover and evolve, Emirates’ leadership at ATM 2025 sets a powerful example for how visionary thinking, strategic partnerships, and customer-centric innovation can drive the future of tourism forward

Emirates, one of the world’s leading airlines, has embarked on a historic seven-year partnership with football powerhouse FC Bayern Munich, beginning from the 2025-26 season through to 2031-32. This strategic collaboration elevates Emirates to Platinum Partner status of the 34-time Bundesliga champions and six-time UEFA Champions League winners, marking a major milestone in the airline’s global sports engagement.

Renowned for its unparalleled success and vast international appeal, FC Bayern Munich commands an extraordinary global fanbase exceeding 140 million supporters across more than 100 countries. The club’s record membership of 410,000 fans underscores its deep-rooted community and international presence, making it a compelling partner for global brands like Emirates.

Under the new multi-year agreement, Emirates gains extensive branding rights that include prominent placements on LED advertising boards and pitch cam carpets at the iconic Allianz Arena. The airline will also enjoy access to Bayern players’ image rights, amplifying its presence during press conferences, interviews, and digital platforms worldwide. Alongside these marketing assets, Emirates secures premium hospitality benefits, including a dedicated skybox at the stadium, offering exclusive experiences for partners and guests.

Tim Clark, President of Emirates Airline, expressed his enthusiasm: “We are immensely proud to partner with FC Bayern — Germany’s most iconic football club. This collaboration goes beyond commercial interests; it embodies our commitment to Germany and our effort to connect with passionate communities worldwide. Sport uniquely unites people, and through this partnership, we look forward to engaging millions of Bayern fans while celebrating the pursuit of excellence.”

Echoing this sentiment, Michael Diederich, Deputy Chairman of FC Bayern, welcomed Emirates aboard: “We’re very pleased to welcome Emirates, a long-standing advocate of European football, as our new partner. Emirates offers not only financial strength but also global reach, perfectly aligning with Bayern’s sporting ambitions and expanding international footprint.”

This alliance also marks Emirates’ significant return to German football, enhancing its visibility in vital global markets, particularly in Asia and the United States, where FC Bayern’s popularity continues to surge. With Emirates’ expansive global network and premium services, the partnership promises to deepen the airline’s connection to football fans worldwide.

Football remains a cornerstone of Emirates’ extensive sponsorship portfolio. The airline’s iconic ‘Fly Better’ branding features on the jerseys of other elite clubs including Real Madrid, Arsenal, AC Milan, Benfica, and Olympique Lyonnais. Beyond team sponsorship, Emirates holds naming rights to Arsenal’s Emirates Stadium and serves as the Title Partner of the Emirates FA Cup. Within the UAE, the airline supports Al Ain FC and sponsors the UAE Pro League, underscoring its strong ties to football at all levels.

As Germany’s most decorated football club, FC Bayern boasts 34 national championships and six Champions League titles. While staying deeply connected to its traditions and loyal fanbase, the club continues to expand its global presence with offices in New York, Shanghai, and Bangkok, a vision that seamlessly aligns with Emirates’ worldwide ambitions.

This landmark partnership heralds an exciting new chapter where two global giants unite, promising unparalleled experiences for football enthusiasts and travelers alike. Together, Emirates and FC Bayern Munich are set to celebrate excellence, passion, and the unifying spirit of sport on a global stage.

Etihad Airways achieved a significant milestone in July 2025 by completing the busiest month of aircraft deliveries in its 22-year history. The airline received five new aircraft during the month, including two Boeing 787 Dreamliners, one Airbus A350-1000, its first-ever Airbus A321LR, and one Airbus A320. These additions bring Etihad’s fleet to a total of 106 aircraft, reinforcing its position as an operator of one of the world’s youngest and most modern fleets, with an average aircraft age of just 8.7 years.

Antonoaldo Neves, Etihad’s Chief Executive Officer, described July as a remarkable period with the most intensive delivery programme to date. He highlighted that these new aircraft would allow the airline to serve more destinations, increase flight frequencies, and provide exceptional travel experiences across its expanding network.

The new fleet acquisitions are strategically aligned with Etihad’s network requirements. The Boeing 787 Dreamliners are set to enhance long-haul operations to regions including Asia, Australia, and North America, while the Airbus A350-1000 aircraft will add capacity to high-demand routes. Notably, the arrival of the Airbus A321LR marks a significant milestone for the airline. This aircraft introduces a revolutionary narrowbody cabin configuration featuring dedicated First Suites, lie-flat Business Class seats—a regional first for narrowbody jets—and upgraded Economy seating with seatback entertainment. This cabin innovation elevates the flying experience on medium and short-haul flights.

These fleet expansions support Etihad’s ambitious goal to carry 38 million passengers annually by 2030. Over the past 12 months, the airline has already transported over 20 million passengers, doubling its passenger numbers compared to 2022. The aircraft deliveries coincide with a broader network expansion that includes 27 new destinations alongside increased frequencies on existing routes.

Looking ahead, Etihad plans to continue this rapid growth trajectory by taking delivery of an additional 20 aircraft annually throughout 2025 and 2026. This fleet and network expansion strengthens Abu Dhabi’s position as a key global aviation hub and further enhances Etihad Airways’ ability to deliver unparalleled travel experiences to millions of passengers worldwide.

In a significant step to modernize its military capabilities, Indonesia has inked a contract to acquire 48 KAAN fighter jets from Türkiye, the Indonesian Defence Ministry announced on July 29. The deal, signed during the International Defence Industry Fair (IDEF) 2025 in Istanbul, marks Indonesia as the first international buyer of Türkiye's homegrown fifth-generation combat aircraft.

The KAAN, Türkiye's first fully indigenous stealth multirole fighter, completed its maiden flight in February 2024. Though serial production is planned to begin in 2028, the agreement with Indonesia includes phased deliveries over the next decade. The jets will be powered by two General Electric F-110 engines the same type used in fourth-generation F-16 fighters until a Turkish-made engine is introduced later.

Beyond procurement, the deal emphasizes joint technology development and industrial cooperation. Indonesia aims to establish local aerospace infrastructure, with partnerships involving state enterprises PT Dirgantara Indonesia and PT Republika Aero Dirgantara to support production and maintenance domestically.

Defence Minister Sjafrie Sjamsoeddin witnessed the signing, highlighting the pact as a marker of strong bilateral defence ties and a boost for Indonesia’s indigenous defence industry capacity.

This latest acquisition complements Indonesia’s ongoing efforts to upgrade its air force with diverse sources. Notably, Jakarta secured 42 French Rafale jets in 2022 for US$8.1 billion and is exploring additional Rafales. The nation is also considering China’s J-10 fighter jets and holds talks to procure US-made F-15EX aircraft. This multi-faceted procurement reflects Indonesia’s strategy to modernize an aging fleet while balancing technological partnerships and domestic industry growth.

In a related development at the defence fair, Indonesia signed a memorandum of understanding with Türkiye's TAIS Shipyard to purchase two Milgem Istif class frigates, strengthening naval cooperation. Details about the frigate contract have not been disclosed.

Indonesia’s ambitious defense investments come amid fiscal challenges, as its defense budget has seen modest reductions and remains under 1% of GDP. Analysts note potential funding constraints given the country's commitments across various fighter jet programs, including its involvement in South Korea’s KF-21 project.

Overall, Indonesia’s contract for the KAAN jets signifies a milestone in Southeast Asia’s military aviation landscape, projecting Jakarta’s intent to become a regional defense technology player while diversifying strategic partnerships beyond traditional suppliers.

Oman’s airports experienced a significant surge in revenue and operational activity in 2024, reflecting the country’s growing role as a regional aviation hub. According to the Civil Aviation Authority, total airport revenues rose by 17% to reach $272 million, driven by a 14% increase in aircraft movements, which totaled about 540,000, and a 12% rise in cargo handled, exceeding 150,000 tonnes.

This growth was supported by new air transport agreements signed with 19 airlines, raising the total number of carriers operating in Oman to 34.

Muscat International Airport, the largest in the country, saw passenger numbers climb by 3% to 12.9 million, while overall passenger traffic across all Omani airports increased by 4.1%. Salalah Airport, nearing full capacity, began receiving direct flights from Europe, signaling an expansion in international connectivity.

Oman Airports reported operational revenues of RO 114.5 million (approximately $296 million), with net income rising 15% to RO 23.5 million ($61 million), marking a record profit for the company. This financial success came despite challenges such as high maintenance costs and competitive pressures in ground handling services.

The Sultanate is actively investing in airport infrastructure to sustain this growth, with tenders issued for the construction of Musandam Airport near the strategic Strait of Hormuz and plans underway for a second terminal at Sohar Airport. These developments align with Oman’s broader strategy to boost tourism and business travel, aiming to increase annual tourist arrivals from three million in 2024 to 12 million by 2040.

The government is also fostering closer collaboration between Oman Airports and Oman Air to enhance service quality and regional competitiveness.

Despite Oman Air posting a loss of OR 72 million ($187 million) in 2024, Oman Airports’ strong financial performance and expanding airline network—now serving 40 airlines and 146 destinations—highlight the sector’s resilience and potential. The airports’ improved profitability and increasing passenger throughput underscore their critical role in supporting Oman’s economic diversification and tourism ambitions

Riyadh Air, the Kingdom of Saudi Arabia’s new national carrier, has signed a landmark agreement with Rolls-Royce for 100 Trent XWB-97 engines to power its fleet of up to 50 Airbus A350-1000 aircraft. The deal, announced during the 55th Paris Air Show at Le Bourget, follows Riyadh Air’s order for 25 Airbus A350-1000 aircraft with options for 25 more, marking a major step in the airline’s ambitious growth strategy.

The Trent XWB-97 is recognized as the world’s most efficient large aero-engine, delivering 97,000 pounds of thrust and specifically engineered for the A350-1000. This partnership is set to support Riyadh Air’s goal of connecting over 100 global destinations by 2030, with the airline’s total fleet orders now reaching up to 182 aircraft across three types.

In addition to the engine deal, Riyadh Air and Rolls-Royce signed a Memorandum of Understanding for the comprehensive TotalCare service package, ensuring the health and maintenance of the engines throughout their lifecycle.

The agreement was formalized by Adam Boukadida, Chief Financial Officer of Riyadh Air, and Ewen McDonald, Chief Customer Officer at Rolls-Royce, in the presence of Tony Douglas, Riyadh Air CEO, and Rob Watson, President of Civil Aerospace at Rolls-Royce.

Adam Boukadida, CFO of Riyadh Air, emphasized the significance of the partnership: “Selecting world-class companies like Rolls-Royce to power our future Airbus wide-body fleet ensures we have the right partners to achieve our ambitions. This deal brings us closer to realizing our long-term vision of enhanced connectivity for Riyadh and delivering an unrivalled guest experience.”

Rob Watson, President of Civil Aerospace at Rolls-Royce, added:
“We’re looking forward to supporting the significant growth ambitions of Riyadh Air in its launch year. The Trent XWB-97 is an incredible engine, and our TotalCare package will provide operational certainty across the fleet.”

The new A350-1000 aircraft, powered by the Trent XWB-97 engines, will enable Riyadh Air to expand its network globally, supporting Saudi Arabia’s Vision 2030 to transform Riyadh into a leading aviation hub. With its Air Operator Certificate secured earlier this year, Riyadh Air is on track to commence operations later in 2025.

Launched in March 2023, Riyadh Air is a digitally led, full-service airline committed to sustainability, safety, and premium guest experiences. The carrier aims to connect guests to over 100 destinations worldwide by 2030, featuring advanced cabin interiors and next-generation in-flight entertainment.

Rolls-Royce is a global leader in power and propulsion, supporting a wide range of industries and customers in over 100 countries. In 2024, the company reported annual underlying revenue of £17.8 billion and an underlying operating profit of £2.46 billion. Rolls-Royce Holdings plc is publicly traded on the London Stock Exchange.

This collaboration underscores Riyadh Air’s commitment to innovation and world-class service, positioning the airline as a key player in the future of global aviation.