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Emirates, one of the world’s leading airlines, has embarked on a historic seven-year partnership with football powerhouse FC Bayern Munich, beginning from the 2025-26 season through to 2031-32. This strategic collaboration elevates Emirates to Platinum Partner status of the 34-time Bundesliga champions and six-time UEFA Champions League winners, marking a major milestone in the airline’s global sports engagement.
Renowned for its unparalleled success and vast international appeal, FC Bayern Munich commands an extraordinary global fanbase exceeding 140 million supporters across more than 100 countries. The club’s record membership of 410,000 fans underscores its deep-rooted community and international presence, making it a compelling partner for global brands like Emirates.
Under the new multi-year agreement, Emirates gains extensive branding rights that include prominent placements on LED advertising boards and pitch cam carpets at the iconic Allianz Arena. The airline will also enjoy access to Bayern players’ image rights, amplifying its presence during press conferences, interviews, and digital platforms worldwide. Alongside these marketing assets, Emirates secures premium hospitality benefits, including a dedicated skybox at the stadium, offering exclusive experiences for partners and guests.
Tim Clark, President of Emirates Airline, expressed his enthusiasm: “We are immensely proud to partner with FC Bayern — Germany’s most iconic football club. This collaboration goes beyond commercial interests; it embodies our commitment to Germany and our effort to connect with passionate communities worldwide. Sport uniquely unites people, and through this partnership, we look forward to engaging millions of Bayern fans while celebrating the pursuit of excellence.”
Echoing this sentiment, Michael Diederich, Deputy Chairman of FC Bayern, welcomed Emirates aboard: “We’re very pleased to welcome Emirates, a long-standing advocate of European football, as our new partner. Emirates offers not only financial strength but also global reach, perfectly aligning with Bayern’s sporting ambitions and expanding international footprint.”
This alliance also marks Emirates’ significant return to German football, enhancing its visibility in vital global markets, particularly in Asia and the United States, where FC Bayern’s popularity continues to surge. With Emirates’ expansive global network and premium services, the partnership promises to deepen the airline’s connection to football fans worldwide.
Football remains a cornerstone of Emirates’ extensive sponsorship portfolio. The airline’s iconic ‘Fly Better’ branding features on the jerseys of other elite clubs including Real Madrid, Arsenal, AC Milan, Benfica, and Olympique Lyonnais. Beyond team sponsorship, Emirates holds naming rights to Arsenal’s Emirates Stadium and serves as the Title Partner of the Emirates FA Cup. Within the UAE, the airline supports Al Ain FC and sponsors the UAE Pro League, underscoring its strong ties to football at all levels.
As Germany’s most decorated football club, FC Bayern boasts 34 national championships and six Champions League titles. While staying deeply connected to its traditions and loyal fanbase, the club continues to expand its global presence with offices in New York, Shanghai, and Bangkok, a vision that seamlessly aligns with Emirates’ worldwide ambitions.
This landmark partnership heralds an exciting new chapter where two global giants unite, promising unparalleled experiences for football enthusiasts and travelers alike. Together, Emirates and FC Bayern Munich are set to celebrate excellence, passion, and the unifying spirit of sport on a global stage.