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Dubai Duty Free has once again captured global attention by shattering sales records this August, reaching an impressive Dh646.23 million ($177 million). This marks a 15% increase over August 2024 and nearly a 10% rise from the previous peak recorded in 2018, underscoring the airport retailer’s growing allure among travelers.
On average, Dubai Duty Free welcomed around 275,000 passengers daily throughout August, generating an average daily sales figure of Dh20.8 million ($5.7 million). Managing Director Ramesh Cidambi praised the achievement, noting that sales growth has outpaced passenger numbers by approximately 9%, “a testament to the dedication of our team and the robust retail environment we have cultivated.”
A closer look at shopping habits reveals that confectionery stole the spotlight, with sales soaring by nearly 69%. Chocolates and sweets remain top picks for gifts and personal enjoyment. Gold jewelry followed with a strong 28.5% boost, while perfumes and tobacco products grew by 13% and 11% respectively. Other notable performers included Millennium Millionaire tickets, which climbed 34%, watches up 17.7%, precious jewelry with a 24% increase, cosmetics rising 9%, liquor up 3%, and electronics showing steady yet modest growth at 2.3%. Even without confectionery, the top ten categories collectively recorded a healthy 10.4% increase, illustrating broad-based demand across Dubai Duty Free’s diverse offerings.
Luxury shoppers found much to celebrate in Terminal 3, where fashion boutiques in Concourses A and B enjoyed a 10.86% rise in sales compared to last year. Cartier boutiques impressed with a striking 29.33% surge. The average daily boutique transactions climbed to 254, while customer spend rose to Dh8,004 from Dh7,748, signaling that premium shopping remains a favorite indulgence among UAE travellers.
All terminals experienced strong sales growth throughout the month. Concourses A and B both posted 17% increases, Concourse C followed with a 16.45% uplift, and Concourse D saw sales grow by 7.91%. Terminal 2 Departures reported a 13.6% gain, while Al Maktoum International Airport stood out with a remarkable 56.91% surge. Even arrivals shops maintained momentum, growing 11.72% despite intensified competition at Terminal 3 Arrivals.
Dubai Duty Free’s global appeal was evident, with travelers to the U.S. fueling a 27.94% uptick in spending. Other regions contributing to the growth included the Middle East (+19.78%), the Indian Subcontinent (+17%), Africa (+15.28%), Europe (+13.46%), Australasia (+9.49%), the Far East (+9.15%), and Russia (+3.26%).
Looking ahead, Dubai Duty Free shows no signs of slowing down. Luxury aficionados can anticipate the opening of a new Louis Vuitton boutique in Concourse A later this week, with Cartier slated to open another boutique by the end of September. By December, Concourse A will unveil the ‘Gifts from Dubai’ concept store, promising an even more immersive shopping experience for travelers and residents alike.
With year-to-date sales hitting Dh5.4 billion ($1.48 billion), a 6.93% increase compared to last year, Dubai Duty Free isn’t just setting new records — it’s redefining the airport shopping experience. For residents and visitors in the UAE, the airport transcends its role as a transit hub, emerging as a premier destination for luxury, indulgence, and everyday delights.