Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

Sydney Airport’s Terminal 3 is undergoing a transformation set to redefine the domestic travel dining experience, with a slate of acclaimed Sydney eateries opening their first airport outposts from late 2025. Following the popular debut of Luke’s Bistro & Bar by chef Luke Mangan in 2023, the Qantas and QantasLink home terminal is poised to become a culinary destination in its own right, welcoming Maggio’s, Loulou, and Slim’s Quality Burgers as headline arrivals in its food and retail upgrade.

This is all part of a large-scale redevelopment aiming to turn T3 into a vibrant, modern hub “that better reflects the tastes of today’s travellers,” according to Mark Zaouk, Group Executive Commercial at Sydney Airport. “T3 Domestic is not just a terminal,” Zaouk explains, “It’s a gateway for millions of passengers to Australia’s vibrant domestic travel market, and we’re transforming the dining and specialty retail areas by securing iconic brands that reflect the premium offering T3 is known for”.

Among the eagerly anticipated arrivals is Maggio’s, a storied Italian pasticceria and café that’s been a staple of Sydney’s lower north shore since 1998. The Maggio brothers’ Cammeray flagship regularly sees queues for their signature poached eggs in fresh tomato and basil sauce, chilli scrambled eggs with grilled broccolini and feta, rustic pizzas, homemade lasagna and panini, and an indulgent range of Italian pastries such as cannoli and ricotta cheesecake. For the first time, these crowd-pleasing favorites will be available to travelers within an airport setting.

Joining the lineup is Loulou, another lower north shore darling known for French-inspired fare, from buttery croissants to baguette sandwiches, pâtés, and gourmet retail treats. After expanding beyond its roots at Milson’s Point, Loulou will bring its bistro and boulangerie flair to the T3 concourse, offering travelers a new taste of elevated French cuisine on the move.

Rounding out this first trio is Slim’s Quality Burgers, beloved for its nostalgic blend of American-style beef and chicken burgers, loaded bacon fries, crispy chicken tenders, and decadent thick shakes and sundaes. Slim’s “fast casual” concept is designed for hungry travelers seeking a satisfying yet speedy meal before their flight.

These three openings are only the start. The first phase will see up to 14 new food and beverage venues spanning casual eateries, standout bistros, grab-and-go outlets, and more open progressively from late 2025, all timed to align with the peak summer travel period. The terminal’s overhaul extends beyond cuisine, with a fresh modern look, enhanced wayfinding to ease passenger movement, and the introduction of environmentally friendly furniture and more greenery to foster a relaxing preflight environment.

Sydney Airport’s bold bet: that world-class dining can be part of the journey not just the destination.

Dubai is swiftly cementing its position as a premier global tourism hub, welcoming over 9.88 million international visitors in the first half of 2025—a 6 percent rise from the same period last year. This robust growth underscores the city’s ongoing appeal and strategic vision to rank among the top three global tourism destinations, as articulated in the Dubai Economic Agenda D33.

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence, attributed this success to the forward-looking vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai. Sheikh Hamdan emphasized the role of strong public-private partnerships and an effective global marketing strategy in propelling Dubai’s tourism sector forward. “A warm welcome to all our visitors, from the heart of the world — Dubai,” he wrote on X.

Building on a record-breaking 18.72 million international overnight visitors in 2024—which marked a 9 percent year-on-year increase surpassing the previous 17.15 million in 2023—Dubai’s tourism pulse remains exceptionally vibrant. The city’s world-class infrastructure, strategic crossroads location bridging East and West, and seamless global connectivity continue to attract a diverse array of tourists.

Hotel occupancy rates reflect this booming sector, standing at over 80 percent, complemented by strong performances in average daily rates and revenues per available room. This thriving hospitality scene, alongside a dynamic calendar of business, leisure, cultural, and retail events, fortifies Dubai’s reputation as a preferred destination for travelers worldwide.

In essence, Dubai’s first half of 2025 tourism figures highlight not only the city’s resilience but also its bold ambition to be a crown jewel on the global travel map, welcoming millions with unmatched hospitality and unforgettable experiences.

flynas, the world’s leading low-cost airline and the top low-cost carrier in the Middle East, has taken a pioneering step in family-friendly travel by launching a dedicated check-in counter exclusively for children and their families. This initiative, the first of its kind in Saudi Arabia, is aimed at creating a fun, stress-free, and engaging travel experience for young passengers alongside their loved ones, reaffirming flynas’s commitment to inclusivity across all traveler segments.

Unveiled under the slogan “Make Them the Stars of the Journey,” the initial phase of this special check-in facility is now open at King Khalid International Airport in Riyadh’s domestic terminal. The area is thoughtfully designed with children in mind, featuring a custom-built, child-height counter adorned with colorful branding and visuals of flynas’s playful Fernas mascot.

The space includes branded barriers with lively illustrations and welcoming signage crafted to attract and delight children. flynas staff stationed here are specially trained to offer warm, playful interactions and personalized services tailored to family needs. Adding to the excitement, children receive uniquely designed boarding passes that reflect their special treatment.

This family-centric service launch is part of flynas’s broader growth and inclusivity agenda, aligned with Saudi Arabia’s National Civil Aviation Strategy and Vision 2030. It supports the Kingdom’s ambitious goals of connecting to 250 international destinations, accommodating 330 million passengers, and attracting 150 million tourists annually by 2030. The initiative also complements the Pilgrims Experience Program (PEP), facilitating easier access to the Two Holy Mosques for pilgrims.

Currently, flynas operates 139 routes to more than 70 domestic and international destinations across 30 countries, with over 2,000 weekly flights. Since its inception in 2007, the airline has transported over 80 million passengers and aims to expand to 165 destinations as part of its ongoing growth plan. Travelers can book flights via the flynas website, mobile app, call center, or travel agencies.

By creating this dedicated, child-friendly check-in experience, flynas not only sets a new standard for low-cost airlines in family travel service but also enhances the comfort and joy of flying for its youngest customers and their families.

Air Arabia, the leading low-cost carrier in the Middle East and North Africa, is set to strengthen its connectivity between the UAE and Thailand with the launch of a third daily flight to Bangkok. Starting October 26, 2025, travelers will enjoy more flexible and convenient options as the airline adds an additional daily service between Sharjah International Airport and Suvarnabhumi International Airport in Bangkok.

This expansion to three daily flights highlights Air Arabia’s commitment to meeting growing passenger demand and enhancing travel experiences on this popular route. Adel Al Ali, Group CEO of Air Arabia, emphasized that the move not only caters to customers’ travel needs but also supports the growth of trade and tourism ties between the UAE and Thailand.

The new schedule offers a mix of morning, afternoon, and late-night departures to provide travelers with greater choice and convenience. On the ground, Air Arabia’s modern fleet of 83 Airbus A320 and A321 neo-LR aircraft ensures efficient and comfortable flights. Passengers benefit from spacious seating, in-flight entertainment via the complimentary 'SkyTime' streaming service, and the ‘SkyCafe’ menu of onboard meals. Additionally, the airline’s ‘Air Rewards’ loyalty program offers some of the most generous benefits in the region.

Bangkok, a vibrant destination renowned for its rich culture and bustling urban life, remains a favorite among UAE residents for both leisure and business. The added flight capacity is expected to boost tourism and economic engagement between the two regions further.

Customers can now book the newly expanded flights through Air Arabia’s website, call center, or travel agencies, making it easier than ever to explore this dynamic gateway to Southeast Asia.

Flight schedule effective October 26, 2025 (all times local):

• G9 816: Sharjah 07:40 → Bangkok 16:55 (daily)
• G9 817: Bangkok 17:55 → Sharjah 21:55 (daily)
• G9 821: Sharjah 21:55 → Bangkok 07:10 (daily)
• G9 822: Bangkok 08:00 → Sharjah 12:00 (daily)
• G9 823: Sharjah 01:15 → Bangkok 10:30 (daily)
• G9 824: Bangkok 11:30 → Sharjah 15:30 (daily) 

This strategic increase in flight frequency solidifies Air Arabia's role as a key player in enhancing UAE-Thailand connectivity, offering affordable, reliable, and customer-focused air travel in the region.

Etihad Airways has taken a dramatic leap in redefining short and medium-haul air travel, launching the first commercial flight of its all-new Airbus A321LR. Departing from Zayed International Airport to Phuket, this debut flight marks a milestone: widebody luxury is now available on a single-aisle aircraft, and the inaugural journey sold out across First, Business, and Economy classes.

The new A321LR brings Etihad’s famed premium experience previously reserved for its largest aircraft to a next-generation single-aisle jet. This sets a new benchmark for travelers seeking exclusivity typically found only on long-haul routes.

Arik De, Chief Revenue and Commercial Officer at Etihad Airways, described the A321LR as “our ambition to deliver extraordinary experiences on every route we serve. It allows us to bring the sophistication of our widebody cabins, including our renowned First experience, to more destinations, and to more travellers, than ever before.”

The cabin features include:

First Suites: Two fully enclosed, private suites with sliding doors, 20-inch 4K screens, flat beds, wireless charging, Bluetooth pairing, and space for companion dining that reflect the airline’s award-winning service and attention to detail.

Business Class: Fourteen lie-flat seats in a 1-1 herringbone configuration, each equipped with a 17.3-inch 4K display, wireless charging, direct aisle access, and window views.

Economy Class: 144 ergonomically designed seats with 13.3-inch 4K touchscreen displays, USB charging, and Bluetooth headphone connectivity, ensuring premium entertainment access for all passengers.
All cabins benefit from high-speed Wi-Fi supporting video conferencing, streaming, and gaming, along with enlarged overhead bins to enhance convenience throughout the journey.

 The A321LR’s introduction marks the first of 30 such aircraft Etihad is set to add to its fleet, each configured to raise standards for regional air travel.

With this launch, Etihad continues to combine design innovation with service excellence, elevating comfort and style across every flight, no matter the distance.