
The highly anticipated third edition of Visit Qatar’s Qatar Toy Festival (QTF) concluded on Monday after a thrilling 30 days packed with creativity, entertainment, and family bonding at the Doha Exhibition and Convention Centre. Drawing over 130,000 visitors, the festival shattered previous attendance records by 12%, cementing its status as one of the region’s premier summer events for children and families.
The grand finale featured a vibrant ceremony including a highlight reel of the month’s best moments, dynamic dance performances by Crew Q, a special act by the popular Adnan Family, and the announcement of the winner of the exciting Jetour competition. As dusk settled, a dazzling drone show illuminated West Bay’s skyline, followed by a festive cake cutting, joyful mascot appearances, a balloon drop, and giveaways that delighted attendees.
Hamad al-Khaja, Manager of Festivals and Events Delivery at Visit Qatar, reflected on the festival’s success: “This year’s QTF has truly showcased the power of family-focused events in bringing the community together. From launching the QTF Summer Camp tailored to children aged 4 to 12, to the Back-to-School activities that wrapped up the festival, we created joyful, immersive experiences that resonated with families across Qatar. We’re already gearing up for an even bigger celebration next year.”
This year introduced fresh additions like the QTF Summer Camp, a specially designed structured morning program for kids, and inclusive initiatives such as Qatar’s Purple Saturday on July 26. This dedicated day celebrated children with special needs by providing them free access, inclusive entertainment, and adapted facilities, ensuring everyone felt welcome.
The festival’s main stage buzzed daily with headline performers including renowned regional and international artists such as the ALJ Sisters, Rasha Rizk, Huda Al-Hussain, El Daheeh, and the Adnan Family. Their energetic shows, along with science demonstrations, dance acts, and interactive competitions, kept audiences of all ages captivated throughout the month.
Adding to the excitement were new brand experiences including PUBG, Five Nights at Freddy’s, Lilo & Stitch, and Sherlock Holmes, alongside beloved returning favorites Build-A-Bear and Haribo. This fusion of global entertainment and local culture delivered a uniquely memorable family festival unlike any other in Qatar.
As this year’s Qatar Toy Festival closes, families and children are already looking forward to the next chapter of joyful exploration, learning, and fun brought to life by Visit Qatar’s dynamic events calendar.