.jpg)
Hyundai Department Store’s shares surged 7.1% recently, buoyed by strong second-quarter business results that exceeded market expectations. For Q2 2025, the company reported consolidated operating profit of 86.9 billion won, marking a 102.8% increase year-on-year, and consolidated sales rose 5.5% to 1.803 trillion won. Notably, net profit returned to a surplus of 54.5 billion won during this period.
However, it is worth noting that sales and operating profit in Hyundai's core department store business declined slightly in Q2, with sales falling 3.6% to 590.1 billion won and operating profit down 2.3% to 69.3 billion won. This was attributed partly to reduced operating area due to major store renovations and renewal activities. On the other hand, their subsidiaries showed robust performance: duty-free stores grew sales by 22% while reducing operating losses, and Zinus, an online furniture company under Hyundai, posted an 11.2% sales increase and turned an operating profit of 29.1 billion won.
Hyundai Department Store has also been proactive with shareholder returns, declaring an interim cash dividend of 500 won per common share, reflecting a market dividend rate of 0.7% and total dividend payments of 10.78 billion won.
In response to evolving market trends and consumer behavior, Hyundai is focusing heavily on store renovations and leveraging technology. It launched “Heydi,” an AI shopping assistant for personalized in-store experiences, combining offline retail with generative AI-powered services to attract and engage customers, aiming to set a new shopping concept standard in Korea.
Despite the department store segment’s challenges, Hyundai Department Store's overall financial health and strategic initiatives are generating renewed investor confidence, positioning the company well for stronger performance in the second half of 2025 amid improving domestic consumption trends.
This comprehensive growth across core and subsidiary operations, alongside innovative customer engagement efforts, underpins the recent stock price surge and optimistic outlook for Hyundai Department Store moving forward.